Smoking Returns to OUTFRONT Phoenix Billboards
NASCAR Championship Weekend
Misleading title? Don’t think so. I can not even imagine cigarettes returning to OOH. What has returned for 2021, are the hot smoking designs promoting the NASCAR Championship Weekend in Phoenix.
OUTFRONT returned with literally smoking, NASCAR billboards. Installed last week, here are a few photos which nail the action one might expect attending the race. The two billboards champion major special effects. Including: • Time released smoke machines • Full frontal extensions with LED backlights. A billboard with NASCAR driver Denny Hamlin, Car #11. A second billboard with NASCAR driver Chase Elliott, Car #9. Located on traffic heavy primary Phoenix interstates, the two billboards deliver a total two week impression count of 3,606,807. Agency that designed the OOH was Zion and Zion in Phoenix.
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