The Best OOH in Last 12 Months
"At its best, outdoor can literally change a brand’s fortunes in seconds."
Cannes Q & A on Outdoor with Hugh Todd
‘shots’ chats with Hugh Todd, Creative Director, MullenLowe London, about the OOH creative in the last 12 months. The link is at the end of this page and its well worth the read.
“At its best, outdoor can literally change a brand’s fortunes in seconds.”
Asked what creative has been successful in the last 12 months when it comes to outdoor advertising and what pieces of outdoor work have impressed the most and why? Todd’s initial answer was. “I’m not sure if there has been a standout piece of work.” But he comes around and names some work which you should find very interesting, also adding , “At its best, outdoor can literally change a brand’s fortunes in seconds.”
Providing a perspective on the best OOH of the last 12 months. Read the article here⇒Q & A on Outdoor
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