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Lime Launches Astrology-Inspired “Ride Replay 2025” to Celebrate a Historic Year in Motion
San Francisco, California- Lime, a global leader in micromobility, announces the launch of its annual Ride Replay campaign for Monday, December 15th. Ride Replay is Lime’s personalized year-in-review experience celebrating the rides that shaped riders’ lives, cities and the planet.
The 2025 edition draws inspiration from the stars, pairing each rider’s journey with a cosmic twist that reflects this year’s energy and rhythm. From daily commuters to weekend explorers, riders will see how their rides align with global trends, city milestones and environmental impact. The campaign is designed and produced entirely by Lime’s in-house creative team and aims to showcase a sleek, constellation-inspired design that channels nostalgia and self-expression. Through personalized recaps, global stats, and an astrology-themed social experience, Lime invites riders to discover what their “Lime Sign” says about their year in motion.
Each rider who has opted in for Lime’s emails will receive a custom Lime Sun, Moon, and Rising Sign, revealing their unique “ride-dentity” based on how, when and where they moved in 2025. Riders who cruised through multiple cities might discover they’re an “Expert Explorer”, while loyal locals earn the title of “Local Legend.” Lime Birthstones reflect the energy of the rider’s first ride of the year, from the bold Ruby of July to the free-spirited Turquoise of December. Lime Moons capture the rhythm of their journeys, from “New Moon Dreamers” to “Full Moon Frequent Flyers.” The result is a globally shareable, personality-driven experience that blends data, design and destiny to celebrate every rider’s year in motion.
“We’re always excited for Ride Replay each year as it allows us to celebrate the incredible year we had with our riders,” says Christian Navarro, Head of Brand Marketing at Lime. “And after Lime reached the one billion lifetime rides milestone as a brand, this year’s campaign feels especially meaningful. We’re weaving that milestone into an entirely new story, blending astrology-inspired design, global data and social experiences that make Ride Replay 2025 our most exciting, shareable and culturally relevant edition yet.”
A Campaign Written In The Stars 1
This year’s campaign brings together email, web, social, brand partnerships and experiential channels for a fully integrated experience.
● Personalized Ride Replay emails deliver each rider’s “year in motion,” highlighting stats like total distance traveled, favorite days to ride and favorite vehicle type.
● A Ride Replay microsite and blog hub extend the storytelling experience globally, featuring city-level insights and sustainability milestones.
● Social campaigns spotlight key global stats, including top riding cities, car trips replaced and the introduction of “Lime Signs,” the campaign’s playful astrology-inspired rider profiles.
● Lime is also partnering with Chani, the leading astrology and self-discovery app, to offer all riders one free month of access to Chani’s platform with code LIME30. This collaboration connects Lime with a brand rooted in mindfulness and self-awareness, reinforcing Lime’s role in helping riders move through the world with intention, both physically and emotionally.
● To bring this campaign from the digital world to the real world, Lime will also host a Ride Replay end of year celebration in Chicago on Wednesday, December 10th to highlight the city’s rider community and this year’s Ride Replay programming. The event will feature live music, aura photography moments, customizable swag and interactive elements that let guests explore their year of ridership and connect further with Lime’s Chicago community.
The Stars, The Stats, The Stories
Lime’s 2025 Ride Replay blends personal reflection with global celebration, offering riders a look at their unique journey and how it fits into a larger planetary picture. Among this year’s highlights:
● Our shining star: 1 billion lifetime rides
● Galaxy Hoppers (Longest distance ride): Washington, D.C., USA
● Constellation Crew (Most group rides): Lake Garda, Italy
● Weekend Wanderers (Most weekend rides): Oklahoma City, Oklahoma, USA
● Best Parking Karma (City with Highest Correct Parking Percentage): Bari, Italy
● Most Popular EU End Location: Shoreditch, East London, UK
● Most Popular US End Location: Pike Place Market, Seattle, Washington, USA
● Perfect Celestial Alignment (Top Ridden Date): September 19
● Most Popular Day of the Week: Friday
● Stargazing improved (Estimated car rides reduced): 38 million
● Interstellar Impact (Total Lime Impact Lab Rides): 8 million
You can find more on the campaign here as well as the images for download here.
About Lime
Lime’s mission is to build a future where transportation is shared, affordable and carbon-free. As the largest global
shared micromobility business, Lime partners with cities to deploy electric bikes and scooters to serve any trip under five
miles. A 2025 Time Magazine 100 Most Influential Company, Lime has powered more than one billion rides in close to 30
countries across five continents, spurring a new generation of clean alternatives to car ownership. Learn more at li.me.
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