Regional to Global: It’s at the WOO Seoul Forum

WOO Seoul Asia Forum: from regional to global 

APAC is the test bed for many of the key developments in global Out of Home and the World Out of Home Organization Regional Forum in November spans both worlds. The forum is being held from November 5-7.

Regionally, Ben Milne from Billups APAC dives into growth in the region from harnessing AI; Australia OMA chair Charles Parry-Okeden looks at the growth and key contribution of National Associations, OOH Capital’s Annie Rickard asks if the programmatic promise is being delivered in APAC and Gideon Adey’s panel will report on the region’s journey to delivering universal OOH Audience Measurement.

Global contributions will include a Keynote address from JCDecaux’s Daniel Hofer, identifying key success factors across international markets; head of dentsu Global OOH Adam Garrity, on global brands buying into Korea and Germany’s Kai-Marcus Thäsler, on international coordination against regulatory restrictions on OOH advertising.

The Forum will also be covering other key areas currently critical to the OOH Ecosystem, including the growth in importance of Retail Media, the importance of Transit media, and, of course, Creativity, the lifeblood of OOH media – all with a strong regional perspective but at the same time enhanced with a global perspective.

WOO President Tom Goddard says: “Our visits to APAC are always well-attended, insightful, and markers for the way the worldwide Out of Home industry is developing. South Korea in November will be our biggest Regional Forum to date and we have secured an outstanding speaker line-up that will more than do it justice.”

For further information: contact Richard Saturley at richard@worldooh.org

About WOO
The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. Board members include major international companies such as JCDecaux and Clear Channel, as well as blowUP media from Europe, OUTFRONT Media and Lamar from the US, Selvel One from India, Provantage from South Africa, oOh!media from Australia, and Asiaray from Hong Kong. In addition, the following OOH associations are represented on the Board: the OAAA in the US, Alooh from Latin America, the FAW from Germany, and the OMA in Australia.

Membership is open to all companies that operate in the OOH sector and, as a non-profit Organization, funds are reinvested in industry issues such as research and the annual international congress.  More information is available at www.worldooh.org

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