Rapport, Vistar, UniLED Roll Out Independent Verification Across All U.S. DOOH programmatic campaigns
proving performance and driving results
Rapport and Vistar Media partner with UniLED to roll out independent verification across all U.S. DOOH programmatic campaigns
London: Rapport and Vistar Media, the leading global provider of technology for out-of-home (OOH) media and part of T-Mobile Advertising Solutions, have joined forces with UniLED Software to roll out independent verification across all IPG programmatic digital out-of-home (DOOH) advertising campaigns in the U.S.
a new benchmark for transparency so advertisers can understand the value behind every impression
The aim is to set a new benchmark for transparency so advertisers can understand the value behind every impression.
Through the third-party validation of delivery, play and impressions, UniLED’s award-winning UniLIVE platform will provide Rapport and Vistar Media with increased clarity on the true performance of campaigns. This marks a significant departure from self-reported data models and a major stride toward industry-wide accountability.
“Trust is non-negotiable when it comes to ad campaign delivery,” explained Ben Zloof, CEO at UniLED Software.“Our partnership with Rapport and Vistar Media addresses this by delivering the transparency advertisers expect and the accountability that will unlock growth. It underscores the critical role that third-party verification plays in building confidence, credibility, and continued growth in the DOOH sector. It isn’t just a value-add – it’s a necessity.”
Additionally, UniLIVE delivers deeper performance clarity including granular insights by vendor, environment, and time of day, enabling in-flight optimization. Media planners receive in-flight reports, allowing them to identify anomalies and adjust during the campaign window. This operational agility is essential in an environment where DOOH campaigns are becoming more dynamic and data driven.
Critically, the platform also benchmarks demand-side platform (DSP) impression multipliers against independent industry standards, such as those set by Geopath. This allows both Rapport and Vistar Media to validate the accuracy of reported data, recalibrate planning models, and ensure maximum efficiency for every ad dollar spent.
“We know buyers want more than just confirmation that an ad ran – they want to understand how it’s performing and where there’s room to improve in real time,” said Raj Lala, VP of Demand Sales & Development at Vistar Media. “That’s what this partnership delivers. By working closely with UniLED and Rapport, we’re making it easier for brands to tap into trusted verification and smarter insights without adding complexity to their workflow. It’s a meaningful step forward in helping clients plan, activate and optimize with confidence across the DOOH ecosystem.”
Laura Brandes, Vice President of Growth at Rapport, added: “Brand safety is foundational in today’s media landscape – and OOH is no exception. At Rapport, we hold every campaign to the highest standards, ensuring ads run in the right place, at the right time, with full transparency. By embedding independent verification in every programmatic DOOH campaign, we’re not just protecting our clients’ brands – we’re proving performance and driving results.”
proving performance and driving results
As the preferred third-party verification software partner for Rapport across the UK and U.S., UniLED is reinforcing its leadership in powering the next generation of data-driven, performance-focused programmatic DOOH campaigns.
About UniLED Software
UniLED Software is the market leader of Ad Delivery and Ad Verification services to the rapidly growing Digital Out-of-Home (DOOH) market.
Its award-winning software platform, UniLIVE, empowers DOOH advertisers with data-driven insights, delivers accountability with independent verification and drives efficiency through automation.
Trusted by many of the world’s leading advertisers, agencies and media partners to deliver, verify and optimize the performance of their DOOH campaigns.
Learn more at www.uniledsoftware.com
About Rapport
Rapport is a specialist Out-of-Home (OOH) agency pioneering the connection between creativity and dynamic OOH audiences. As the OOH arm of IPG Mediabrands, Rapport delivers strategic, data-driven, and results-oriented solutions across all OOH formats – including traditional, digital, experiential, and programmatic. Recognized for its strong industry partnerships and client-centric approach, Rapport helps brands navigate an increasingly complex media landscape, delivering high-impact, creatively led campaigns with measurable outcomes.
About Vistar Media
Vistar Media is the home of out-of-home (OOH). We provide brands, marketers and media owners with the world’s first truly intelligent platform for buying and selling OOH media—from dynamic, programmatic digital screens to high-impact traditional placements. By unifying the entire DOOH ecosystem, Vistar enables brands to capture a better kind of attention, reaching audiences with precision at scale through data-driven targeting and measurable results.
As the industry’s largest marketplace for OOH transactions, Vistar offers a full suite of cutting-edge solutions, including a demand-side platform (DSP), supply-side platform (SSP), ad server, player, device management system and traditional OOH planning software.
Headquartered in New York and operating in over 35 global markets, Vistar is shaping the future of OOH—pioneering innovation and setting the standard for excellence. Vistar Media is part of T-Mobile Advertising Solutions. Learn more at www.vistarmedia.com
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