PlaceBased Expands Point-of-Care Advertising

MINNEAPOLIS— PlaceBased Media LLC, a leader in community-based out-of-home (OOH) and digital out-of-home (DOOH) advertising, today expanded its point-of-care advertising inventory across clinics nationwide. This enables public-health agencies and healthcare brands to reach patients in trusted medical environments where credibility and engagement are highest.

According to large-scale research analyzing more than 174 public-health media campaigns reaching over 2.1 billion people worldwide, paid media efforts can influence audience beliefs for as little as $3.41 per person (Arxiv.org). Additionally, Edison Research found that 60% of audiences find messages more believable when seen in a doctor’s office than on television, underscoring the unique credibility of healthcare and community-based environments.

With over 1,500 community health centers operating across more than 17,000 physical sites, and more than 54,000 outpatient care facilities in the U.S., the opportunity for place-based outreach in clinics and care settings has rarely been greater.

“Those insights define exactly why PlaceBased exists,” said Cody Cagnina, Managing Director of PlaceBased Media LLC. “When public-health education happens in everyday spaces—clinics, schools, and local community hubs—it doesn’t just reach people, it resonates. Our network is designed to bring critical health messages into the most trusted places in America.”

PlaceBased operates one of the nation’s largest community-based OOH networks, delivering health and safety campaigns across schools, clinics, community centers, gas stations, grocery stores, and other neighborhood venues. The company partners with federal and state health agencies, nonprofits, and mission-driven brands to ensure messaging reaches diverse audiences in relevant local contexts.

For partners seeking measurable engagement and cost-efficient reach, PlaceBased’s venue-based model combines traditional print displays with advanced DOOH technology, enabling advertisers and public-health communicators to inform, educate, and inspire action—right where people are.

About PlaceBased Media LLC
PlaceBased Media LLC is a Minneapolis-based out-of-home and digital-out-of-home (DOOH) media company specializing in community-level, venue-based networks that promote public-health, education, and social-impact campaigns. By leveraging trusted local venues and advanced targeting, PlaceBased delivers meaningful messages that drive awareness and behavioral change.