PATTISON Outdoor Announces Call for Submissions for the 2026 Elevating Voices Media Grant
MISSISSAUGA, ON, -PATTISON Outdoor is proud to announce the opening of submissions for the 4th Annual Elevating Voices Media Grant, reaffirming the company’s continued commitment to Diversity, Equity, and Inclusion across Canada. Beginning December 2, 2025, not-for-profit and charitable organizations with a DEI-focused mandate are invited to apply.
The program launched in 2023 and has since helped 19 charities and not-for-profit organizations reach a mass audience through Out-of-Home media. The annual grant program aims to provide up to a combined $1 million in media value to be awarded to selected charities and organizations with a mandate for diversity, equity, and inclusion. Both local and national DEI-focused organizations are encouraged to apply. The objective of the Media Grant is to raise the profile and awareness of these initiatives amongst the communities they seek to serve.
In 2025, the program reached a milestone, awarding grants to nine recipients – the highest number since its inception. From Indigenous reconciliation efforts to disability inclusion, anti-racism education, and 2SLGBTQI+ advocacy, the grant continues to uplift organizations whose missions are shaping a more inclusive Canada.
Impact in Action: Recipient Success Stories
UNITI – Surrey, British Columbia
One of the 2025 recipients, UNITI, used its media grant to amplify its Campaign for Harmony, highlighting its work supporting people with developmental disabilities and acquired brain injuries.
“PATTISON Outdoor Advertising has been an incredible partner in helping us amplify our Campaign for Harmony. Their generous ad grant of $100,000 has allowed us to share our dream of an inclusive community, and ensure that all of our neighbours understand the important work that we are doing. They guided us through strategic decisions on where and when to place our ads, ensuring maximum impact. Seeing our campaign featured throughout the community has been exciting and inspiring for all of us at UNITI. We’re deeply grateful for PATTISON’s support and expertise in helping us spread the message of inclusion.”
— Connor Brodie, Manager of Donor Engagement & Campaign Operations, UNITI
BlackNorth Initiative – National Recipient
As the 2025 national recipient, BlackNorth Initiative used its media grant to amplify its efforts to combat systemic anti-Black racism while strengthening engagement across its programs and initiatives.
“The Elevating Voices Media Grant came at a defining moment in BlackNorth Initiative’s fifth-year journey. Pattison’s support allowed us to put our message in front of Canadians where they live and move—amplifying our summit and gala, and driving fresh attention to our scholarships, homeownership and youth programs. These ads didn’t just raise awareness; they deepened engagement, brought new partners to the table, and strengthened our collective resolve to build a Canada where systemic anti-Black racism does not exist.”
— Dahabo Ahmed-Omer, Chief Executive Officer, BlackNorth Initiative
About the Elevating Voices Program
The Elevating Voices program launched in 2022 at a time when Canadians were seeking to support underrepresented groups in an impactful and meaningful way. As part of corporate accountability PATTISON understood the importance of providing a platform to organizations dedicated to servicing and supporting ethno-cultural groups, Indigenous and First Nation Peoples, the 2SLGBTQI+ community, women’s equality, those with disabilities, and any other group focused on and for projects that promote diversity, equity and inclusion.
As Canada’s largest Out-of-Home media company, PATTISON Outdoor is strongly committed to using its dominant presence in the industry to promote and uplift communities through the power of Out-Of-Home advertising in key environments like Transit, Airports, Billboards, Digital, and Place-Based Networks.
How to Apply
Eligible organizations can review submission criteria and apply through the online portal.
Deadline: Friday, January 30, 2026, at 5:00 p.m. EST.
Application for Elevating Voices – PATTISON Diversity & Inclusion Media Grants
Terms & Conditions
About PATTISON Outdoor
PATTISON Outdoor Advertising, a division of The Jim Pattison Group is Canada’s largest Out-of-Home advertising company. PATTISON Outdoor helps brands and businesses harness the power of Out-of-Home advertising by providing the most comprehensive range of products, markets, insights and customer support services. With its roots reaching back to 1908, PATTISON has been providing innovative solutions for Out-of-Home advertising opportunities with products ranging from traditional billboards to transit, digital, airport, residential, office, and street level formats. PATTISON is headquartered in Toronto, Ontario with over 25 sales offices across the country, providing advertisers unmatched reach and coverage with products available in over 200 markets coast to coast. www.pattisonoutdoor.com
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