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Openigloo’s “We Do Apartments. The Rest Is On You” Campaign Celebrates New York Living with Authentic Renter Stories
Leading Rental Platform Launches Campaign Featuring Real New Yorkers and Creators Sharing Their Renting Experiences
Openigloo, a leading New York City rental marketplace, has launched its new transit campaign, “We Do Apartments. The Rest Is On You,” across NYC subways and MTA bus lines. The campaign highlights the wild, funny, and painfully honest realities of renting in New York, all told by real creators and renters who’ve shared their stories on social media and Openigloo’s platform.
“This campaign is all about real NYC renters and their stories,” said Lidor Bar David, Co-founder & Chief Marketing Officer at Openigloo. “We wanted to celebrate what happens after renters get the keys to their apartment. At openigloo, we can help you find a place that matches your preferences, but the rest? That’s up to you.”
The campaign reinforces Openigloo’s role as the go-to marketplace for finding quality apartments from trustworthy landlords. With nearly 20,000 listings and filters for everything from rent-stabilized units to top-rated buildings, renters can find what they need. From students seeking budget-friendly options to renters wanting luxury amenities, Openigloo delivers a range of verified listings backed by transparent building data and anonymous reviews.
The creative was brought to life in partnership with Clara Calvo Sotelo, with a full production team, photographer Rocio Segura, and real renters whose viral housing stories lit up social media. Together, they captured the chaos of NYC rental life – roommates taking over the bathroom, apartments doubling as an afterparty spot, or the neighbor who decides to foster a pigeon. It’s the stuff every New Yorker knows all too well.
“We’ve built our reputation on transparency and real reviews,” added Bar David. “This campaign reflects the full reality of NYC renting – messy, funny, frustrating, and everything in between.”
About openigloo
Openigloo is a leasing marketplace that helps connect renters with reputable buildings and landlords. With verified building reviews, city data, and end-to-end leasing tools, Openigloo helps renters avoid problematic buildings and discover quality apartments. Founded in Brooklyn, the company supports both renters and landlords in navigating a transparent and digital rental experience.