Melbourne: Melbourne’s newest commuter journey has officially opened and brands are lining up to make an impact, with oOh!media announcing its launch partners for the first stage of the Melbourne Metro Tunnel.
Some of Australia’s leading brands, including NAB, AGL, and Woolworths Group are debuting across 100% fully digital, state-of-the-art LED screens, marking a major milestone for Out of Home advertising in Melbourne.
The Metro Tunnel connects Sunbury in the west to Cranbourne and Pakenham in the southeast, through a fully integrated rail network across five uniquely designed, high-traffic stations: Arden, Parkville, State Library, Town Hall, and Anzac.
This latest rollout builds on oOh!’s expanding Melbourne network, combining unmatched brand visibility with high-impact advertising opportunities.
Mark Fairhurst, chief revenue officer, oOh!, said: “Our Melbourne network is delivering brands unparalleled opportunities to be seen, remembered, and truly connect with audiences. It’s fantastic to see NAB, AGL, and Woolworths Group leading the way as the first to advertise on our new Metro Tunnel assets. It follows the recent launch of the Bolte Bridge takeover and shows the incredible momentum we’re building. There’s never been a better time to be unmissable in Melbourne.”
Metro Tunnel joins oOh!’s existing CBD and suburban rail network, expanding reach and providing additional dynamic audience engagement opportunities for brands. At the same time, oOh! is delivering one of the city’s largest street furniture transformations, converting hundreds of classic panels to state-of-the-art LED screens. More than 70 new panels have been installed over the past three months with more scheduled to go live in 2026.
The Metro Tunnel will be fully integrated into Melbourne’s existing public transport network in early February next year and will accommodate more than 1,000 new weekly services.
oOh! secured the competitive Melbourne Metro Tunnel tender in 2024, further cementing its position as a leader in innovative Out of Home advertising solutions across Melbourne.
About oOh!media
oOh!media is the #1 Out of Home company in Australia and New Zealand. We exist to make public spaces better and brands unmissable, proudly leading the market with innovation, creativity, data and results.
We have over 35,000 assets across our national digital and classic network that reaches over 99% of metro Australians and 72% of metro New Zealanders every week.
Each asset plays an important role in the communities they are located, creating engaging environments that inform, entertain and inspire, while connecting brands with audiences at scale.
From humble beginnings in 1989, we’ve grown into the #1 Out of Home company in Australia and New Zealand. Listed on the ASX, with annual revenues of $634m in 2023, we employ over 900 people who all proudly live our purpose. We are oOh!media, and we are unmissable. Find out more at oohmedia.com.au
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