Introducing OOH Today’s Stat of the Week – Powered by StreetMetrics
OOH Today and StreetMetrics are partnering to bring readers a new weekly data spotlight: OOH Today’s Stat of the Week – Powered by StreetMetrics.
Each week, we’ll feature a fresh, data-driven insight that reveals how real-world audiences engage with out-of-home media, how different formats perform across seasons and markets, which units are driving the greatest impact, and much more. Drawing on StreetMetrics’ industry-leading measurement platform, these stats provide a pulse on what’s happening across formats, audiences, and markets, equipping operators, agencies, and brands with the intelligence to make smarter OOH decisions.
This Week’s Stat: Understanding the Black Friday Audience
In this week’s feature, StreetMetrics analyzed audience data from Accretive to better understand how the Black Friday audience interacts with out-of-home media. Using exposure and impression data, we compared performance across OOH formats and uncovered clear patterns in how shoppers engage with different inventory types. On average, Transit units posted the strongest performance, with an index value of 183, followed by Street Level at 131, Billboards at 115, and Place-Based at 113.
Transit units posted the strongest performance, with an index value of 183, followed by Street Level at 131, Billboards at 115, and Place-Based at 113.
Looking across markets, the data highlights how environmental context and mobility shape campaign effectiveness. Chicago stood out as a clear leader, with Transit formats achieving an exceptional index value of 333, far above the market baseline. Other major markets, including Atlanta, Dallas-Ft. Worth, Miami-Ft. Lauderdale, and Phoenix, showed more consistent results, with Transit, Billboard, and Place-Based formats maintaining solid index values between 130 and 150.
These insights reveal how audience engagement varies across markets and inventory types, particularly during high-traffic retail periods like Black Friday. For advertisers, this underscores the importance of leveraging data-driven measurement to guide format mix and market selection when planning OOH campaigns.
StreetMetrics: Turning OOH Data Into Decisions
Insights like this are just a glimpse of what’s available through the StreetMetrics platform, where OOH stakeholders can measure, compare, and optimize campaigns in real time. From identifying which formats drive the strongest audience engagement to benchmarking performance across markets and demographics, StreetMetrics gives advertisers the tools to turn exposure data into actionable intelligence. Each week’s stat showcases the type of visibility and depth the platform delivers, empowering the industry to measure what matters and prove it.
identifying which formats drive the strongest audience engagement to benchmarking performance
All data and insights are based on information currently available to StreetMetrics and reflect measurement across approximately 1.6 million units.
Indices compare the average Black Friday shopper audience composition for each OOH unit type in a given market to the overall Black Friday shopper audience market composition
Black Friday audience: High-traffic retail visitors during major deal events; promotion-sensitive and omni-channel conversion audience.
Please help us. Help you. You can just click to subscribe.
- Advertisement -
