OOH Power Moves: New CEO at OUT, AI for Creative Approval & Markets Sell

OOH Today Weekend Update

By OOH TODAY believes all voices, not just the loudest, must be heard Last updated Feb 10, 2025

a message for Lindmark Ink — message for Lindmark Ink

Nick Brien was named interim CEO of OUTFRONT. If you are an OUT employee, you owe it to yourself to listen to his keynote speech at the OOH 2019 Conference in Vegas. Find where to obtain the link to listen below in #2.

Check out the AI tool for automating creative categorization and approval for OOH. I know at least four companies who wish they had this AI creative tool available to them last April —White Supremacists Infiltrate Automated DOOH

Who’s speaking at the OOH Media Conference 2025? Big names in advertising? Strong OOH candidates? Current users of OOH?

And CCO sells off more markets, this time Latin America.

A weekly recap of the top OOH stories you may have missed and colorful commentary from BB for the week ending February 9, 2025.

1. OUTFRONT Names Nick Brien, Interim CEO

OUTFRONT announced the appointment of Nick Brien as Interim Chief Executive Officer, effective February 10, 2025. He has years of industry and leadership experience, including serving on OUTFRONT’s Board of Directors for many years. He was previously CEO at Amobee. Jeremy Male, who oversaw the transformation of CBS Outdoor Americas to OUTFRONT, previously announced his retirement.

Under Brien’s interim leadership, the company will focus on amplifying OOH’s power to drive brand awareness and measurable performance while continuing to provide exceptional value to agencies, brands, key stakeholders, and stockholders.

B.B.’s Take: We like the guy. He came out swinging at the 2019 OOH Conference, sharing strong insights on marketing and OOH. Comments on OOH and the OAAA that, if I recall correctly, resulted in a few OAAA staff to faint during his keynote. Or did they? I don’t remember. You tell us —Listen to his presentation, which you can find in our Podcast intro linked here —here is that OOH Today podcast from 2019, And I will add this: if you are an OUTFRONT employee, you will surely want to listen to his keynote comments from back then. This guy is your new interim CEO.

2. Artificial Intelligence for OOH Creative Approval is Here

Broadsign is launching an AI-powered tool to automate creative categorization and approval for OOH advertising. The AI analyzes factors like aspect ratio, resolution, and content to suggest approvals, reducing manual review time for media owners.

Trained on two years of data, the AI minimizes misclassification and flags sensitive content. Set to launch in early Q2 2025, it aims to streamline workflows, speed up campaigns, and unlock new revenue opportunities.

B.B.’s Take: An Artificial Intelligence tool that will categorize and approve your OOH creative. Who doesn’t like that? Who needs it? Start with Billboard4me and 5Star Outdoor, who were responsible for posting racist ads in Michigan back in April of 2024?—White Supremacists Infiltrate Automated DOOH

3.. Who’s Taking The Stage at OAAA’s 2025 OOH Conference?

The 2025 OOH Media Conference is swiftly approaching, and the OAAA has released its line-up of brand marketers and leaders who will showcase “The Power of Presence” as it relates to how OOH is reshaping the marketing landscape and continuing to evolve and remain an integral part of multi-channel campaigns.

New speakers added include:

✨ Jim Mollica, Chief Marketing Officer, Bose Corporation
✨ Jonathon McKenzie, Head of Brand Paid Media, HubSpot
✨ Megan Smith, Growth Marketing Manager, Tecovas
✨ Michael Wieder, Co-Founder, President & CMO, Lalo
✨ Olivia Santarelli, Head of Marketing, Gemini

B.B.’s Take: OAAA announces new speakers for the upcoming 2025 OOH Conference in Boston. Companies we all know and love. The best candidates for OOH’s future, no doubt, are Hubspot, Bose, Tecovas, Lalo, and Gemini. What do you think?

4. Clear Channel Outdoor Sells Mexico, Peru and Chile

Clear Channel Outdoor Holdings, Inc. has completed the sale of its businesses in Mexico, Peru, and Chile to Global Media US LLC, operating as Global Vía Pública. The transaction was valued at $34 million, with $20 million received in cash at closing and an additional $1.25 million earn-out potential. The company plans to use the proceeds to enhance its liquidity position.

CEO Scott Wells stated that this divestiture aligns with the company’s strategy to optimize its portfolio, focusing on growth in its America and Airports segments while strengthening the balance sheet. The sales process for Clear Channel’s remaining Latin American business in Brazil is ongoing.

B.B.’s Take: The dismantling of Clear Channel Outdoor continues in Chile, Mexico, and Peru. The transaction was valued at $34 million, with $20 million received in cash at closing and an additional $1.25 million earn-out potential.

- Advertisement -