OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
1. Paris Olympics and KitKat Win Cannes Outdoor Grand Prix
The Olympic Games and KitKat were both awarded the Outdoor Grand Prix this year. The Paris Olympics earned top honors for a unifying Opening Ceremony amid global division, while KitKat’s “Phone Break” campaign cleverly spotlighted screen addiction by replacing phones with chocolate bars in everyday scenes.
2. Firefly Rolls Out Nation’s First 3D Hologram Truck
Firefly has launched the world’s first 3D Hologram Truck, turning mobile media into immersive street-level experiences. Developed with HYPERVSN and FLO Advertising, this futuristic format is now available nationwide for brands looking to captivate audiences in real time.
3. CPMs Take Center Stage in 2025
As media budgets tighten and attention becomes harder to earn, marketers are putting renewed focus on CPMs—and out-of-home (OOH) is emerging as the most cost-efficient option. According to Solomon Partners’ 2025 US Major Media CPM Comparison, OOH outperforms TV, digital, radio, and print by delivering unmatched audience reach at the lowest CPM, thanks to its high visibility, immunity to ad blockers, and growing digital capabilities.
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