OOH News You Oughta Know Today

OOH News You Oughta Know Today 

A roundup of the latest industry headlines that should be on your radar.

1. OOH Ads Drive Action Across Categories

A new Harris Poll commissioned by the OAAA reveals that OOH advertising prompts high consumer engagement—especially for sit-down restaurants, personal care, and job recruitment. Overall, 86% of adults take action after viewing an OOH ad. [Street Fight Mag]

2. Robotaxis: The Next Big Ad Space?

With Tesla’s robotaxis set to hit the streets, marketers are eyeing autonomous vehicles as mobile, media-rich environments primed for hyper-targeted ads. These “moving billboards” offer brands a new frontier—where attention is guaranteed, personalization is real-time, and retail media meets the road. [The Drum]

3. 2025 OOH Media Conference Recordings

Catch full video replays of all the main stage sessions from the 2025 OOH Media Conference here: Day 1 and Day 2.

3. Fine Art Takes Over LA Billboards

This month in Los Angeles, everyday billboards are being transformed into canvases for fine art. Thanks to The Billboard Creative, works by 30 artists—including Francisco Palomares’ vibrant tribute to immigrant mothers—are popping up across the city, turning your daily commute into a public art gallery. [LAist]

4. Texas Billboard Revives Hope in Cold Case

A new digital billboard near Downtown Dallas is drawing attention to the 2017 unsolved murder of Armani Morgan. Powered by the nonprofit SolvetheCase.org, the campaign aims to spark new leads and give a grieving family the answers—and justice—they’ve waited eight years for. [Fox 4]

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