OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
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1. Study: OOH Most Effective For Younger Demos
1. Study: OOH Most Effective For Younger DemosAccording to a new OAAA-Harris Poll study, around 60% of people who live in urban areas, as well as Hispanics, Blacks, Gen Zers, and Millennials, say that out-of-home advertisements spark their interest and influence their social media behavior more than any other type of ad. This insight into consumer behavior underscores the effectiveness of OOH ads in reaching and engaging younger demographics.
2. Report: DOOH to Account for 42% of OOH Revenue in 2025
GroupM’s 2024 global advertising forecast projects a robust 9.5% growth in total advertising revenue, driven by digital transformation and evolving consumer behavior. OOH advertising, particularly its DOOH subset, emerges as a key player in the forecast. This growth is fueled by advancements in programmatic advertising, dynamic content capabilities, and urban digital infrastructure, which are making DOOH more attractive to advertisers. DOOH is expected to account for 42% of global OOH revenues by 2025.
3. Coca-Cola Presents Virtual Snow Globes
Coca-Cola’s Talk to Santa AI-driven festive campaign is not just for online audiences. The brand has brought this interactive experience to outdoor audiences with an exclusive 3D animation as part of its Piccadilly Lights residency in London. By scanning a QR code, audiences can engage in personalized dialogue with Santa via AI-enabled real-time conversations and image generation. This unique experience allows them to create their own snow globes from favorite holiday memories to share with family and friends on their chosen channels.
4. Favorite FOOH Ads of 2024
From CeraVe to HBO, Marketing Interactive shares some of the most interesting fake OOH ads that took the internet by storm this year.
5. Stellar Ace Launches SkyWalk Format
Stellar Ace, Singapore’s most connected OOH advertising company, has launched SkyWalk, a new large advertising format that spans eye-catchingly across 80-plus pedestrian overhead bridges, commanding the attention of hundreds of motorists and commuters as they pass under. The SkyWalk panels, with their large size of up to 10 meters in length and 1.5 meters in height, provide a unique and impactful canvas for advertisers to showcase their brands.
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