OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
More Road Trips on Tap for U.S. Consumers
A majority of U.S. adults (85%) are expecting to travel this summer and driving is the leading mode of transportation. Nearly half (48%) of Americans who plan to vacation this summer will take two weeks or more, up from (41%) last summer, according to Harris Poll research from OAAA.
Read the full story on MediaPost.
Orange County Billboards Advertise to Criminals
In an effort to curb burglaries and smash-and-grabs, the Orange County District Attorney’s Office is using federal funding to advertise to criminals on public transit and billboards along major freeways coming into the OC from LA and Riverside counties, sending the message that “Crime doesn’t Pay in Orange County.”
The Department of Justice and the Department of the Treasury Asset Forfeiture allows monies seized from criminal operations to be used by law enforcement to pay for advertising to deter crime.
Read the full story on CBS News.
Geopath Friday Fast Fact – NCAA Tournament and OOH
Ad space for this year’s NCAA Tournament on CBS and TNT is “basically sold out,” presenting a great opportunity for OOH in the coming weeks. There are a variety of ways the medium can be leveraged creatively to bolster support during the tournament.
At a local level, OOH assets can be utilized to show support for nearby teams competing in the tournament, while also increasing awareness and support from those who live in the area. On the Digital and Programmatic side of things, game matchups and start times can be readily displayed and used to inform consumers about upcoming games.
Read the full story on OOHToday.com.
UAE Projection Mapping Sets 3 Guinness World Records
Creative technology firm Bureau Béatrice has set the record for the largest architectural temporary projection-mapped display by creating a 30,662 square meter projection on the One Za’abeel structure in Dubai. The seven-minute display turned two skyscrapers into a tapestry of light and color.
Read the full story in AV Magazine.
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