OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
Digital Signage Predictions
There were approximately 91.5 million connected digital screens in use worldwide at the end of 2023. Berg Insight forecasts that number to grow at a CAGR of 10.3% to reach 149.4 million units by 2028. The highly fragmented industry is expected to see increased consolidation.
Adams Acquires Triad Outdoor Billboard Assets
Adams Outdoor has acquired all of Triad Outdoor’s 75 billboard assets in North Carolina for an undisclosed sum.
TikTokers Raise $22K to Post Billboards for Missing Child
Two TikTokers have raised $22K to put up 104 billboards across the country to raise national awareness about Sebastian Rogers, an autistic teen from Tennessee who has been missing since Feb. 25.
Anti-Trump Republican Group Backs Billboard Ad Blitz
Voters in Pennsylvania, Michigan, Arizona, Wisconsin, and Nebraska will soon start seeing ads from the group Republican Voters Against Trump, which is spending $11.5M on 30-second ad spots and 79 billboards in the swing states that say “I’m a former Trump voter. I’m voting for Harris.”
Global Secures Contract with Network Rail
Global has won the contract for Network Rail’s entire roadside OOH portfolio, which is comprised of over 1,400 sites in high-profile city locations such as London, Manchester, Birmingham, Edinburgh and Leeds.
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