OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
US OOH Expected to Top 6% in 2024![]()
At the WOO Global Congress in Hong Kong last week, OAAA’s Anna Bager provided an in-depth look into the U.S. OOH advertising market, citing a predicted growth rate of 6% for 2024.
Read the full story in Media4growth.
In-store Retail Media Spend to Hit $1B in 2028
In-store retail media ad spend will reach $1.06BB by 2028, accounting for 0.8% of all retail media spend, according to eMarketer’s March 2024 forecast.
Read the full story on eMarketer.
Out of Home Breaks Through 5% Barrier
OOH advertising reached $41.9B in 2023, breaking through the 5% barrier even as online continues to dominate media growth tables. OOH now accounts for 5.2% of global ad expenditure, according to World Out of Home Organization President Tom Goddard, who highlighted the breakthrough during his opening address to the WOO Annual Congress in Hong Kong last week.
DNC Billboard Knocks Trump As ‘Convicted White-Collar Crook
A billboard knocking Donald Trump as a “convicted white-collar crook” greeted the former president during his first visit as a felon to Sin City, where he held a campaign rally yesterday.
Read the full story on Politico.
Yes! Thanks to @polizeros We finally got a photo of our Las Vegas billboard! We scrambled to get this up before the Trump rally tomorrow! Folks. We spent $12,000 on billboards this week-please chip in! https://t.co/tLqBQPT6ep pic.twitter.com/OVQU3d3ut3
— Claude Taylor (@TrueFactsStated) June 8, 2024
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