OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
1. United vs. Southwest Billboard Feud
United and Southwest traded jabs on Denver billboards, but the rivalry evaporated fast as weather disruptions triggered thousands of delays and cancellations across both carriers.
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2. US OOH Revenue Up 4.5% in Q3
OOH ad revenues grew 4.5% YoY in Q3, reaching $2.13B, OAAA reports. It’s the 18th consecutive quarter of growth. Year-to-date revenue grew 3.2% to $6.98B, with DOOH accounting for 35% of overall revenue.
3. 2025 OOH Media Plan Award Winners Announced
OAAA announced the winners of the 2025 OOH Media Plan awards at The Advertising Club of New York’s OOH:Now event. From Marshalls’ “Upgrade Lounge” to Vistar Media’s “bella in 3D,” the winners underscore how thoughtful strategy, not just creative, powers the most effective OOH work.
4. Best Billboards of 2025
Famous Campaigns rounded up the 40 best billboards of 2025, from scratch-and-sniff armpits near Penn Station to the world’s heaviest billboard built from weight plates in Dubai.
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