OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
1. Santa Clara Taps Outfront Ahead of Super Bowl, World Cup
Santa Clara has partnered with Outfront Media to sell billboard and wall-space ads ahead of the 2026 Super Bowl and FIFA World Cup at Levi’s Stadium. The city expects to earn up to $1.5 million through the deal, which allows dynamic displays and city branding across key locations at no upfront cost.
2. Adams Expands in Carolinas with Sign Shoppe Acquisition
Adams Outdoor Advertising has acquired 35 billboard locations from The Sign Shoppe in Brunswick County, NC, extending its coverage from Florence, SC, to the Carolina coast.
3. Lamar Acquires Premier Outdoor Media
Lamar Advertising has acquired Premier Outdoor Media’s OOH assets in an all-cash deal, adding nearly 200 billboard faces—including 45 digital units—across New Jersey, Delaware, Maryland, Pennsylvania, and New York.
4. Firefly Expands to Mexico
Firefly has launched in Mexico, marking its Latin America debut. With operations in Mexico City, Guadalajara, and Monterrey, the mobility media leader brings its digital tops and data-driven street-level advertising to one of the region’s fastest-growing OOH markets.
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