OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
1. Norwegian Scales Digital Signage Fleetwide
Norwegian Cruise Line has expanded its cloud-based digital signage network to 2,900 displays across 20 ships, streamlining guest navigation, reservations, and real-time updates. Partnering with Poppulo, NCL has already migrated 15 vessels to the new system, with full rollout expected by 2026. The upgrade has boosted onboard engagement—driving 40% of reservations via screens—while cutting content update time by 75%, freeing crews to focus on service.
2. Cracker Barrel Taps OOH to Announce Logo Reversal
Cracker Barrel walked back its logo redesign not with a polished campaign or press release, but with a single billboard mockup shared on social.
3. Geopath Town Hall
Geopath will host a member Town Hall on Thursday, Sept. 25, at 12 pm EST. The session will cover the upcoming release, measurement transparency, and provide members with a chance to ask questions. Speakers include Interim President Rob Peterson, Chairperson Ali Broback, and members of the Executive Committee.
4. Why OOH Wins in the Age of AI
As brands wrestle with balancing AI-driven efficiency and human connection, a new report underscores how easily trust can be lost when tech overpowers transparency. While digital channels face scrutiny, out-of-home advertising continues its steady rise—offering marketers a visible, reliable way to connect with consumers. OAAA CEO Anna Bager highlights why OOH remains a success story even as AI reshapes the marketing playbook.
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