OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
Democrats Intensify Their IVF Messaging Using Billboards
This week, the DNC launched a campaign on dozens of billboards across eight battleground states – Arizona, Florida, Georgia, Michigan, Nevada, North Carolina, Pennsylvania and Wisconsin – tying Trump to the Alabama court’s ruling that embryos are human.
Read the full story on NBC News.
oOh!media Leads the Charge in Gender Equality
In a sector where women have historically been underrepresented and undervalued, OOH media company oOh!media has received a ‘negative’ gender pay gap of -2.2%, according to the 2023 WGEA Gender Pay Gap Analysis.
Women comprise 48% of oOh!’s workforce of 800+ and 50% of senior leadership, reflecting a concerted effort to not only bring women into the fold but to elevate them to positions of influence and leadership.
Read the full story in Marketing Mag.
Trooh Media Acquires CheddarU’s Digital Screens
DOOH media company Trooh Media recently acquired CheddarU’s 900+ large-format digital screens across 325 college campuses in the U.S.
Read the full story in Business Insider.
GSTV Teams Up with Influential
GSTV’s new partnership with influencer marketing company Influential will bring more creator talent and content into advertising campaigns on GSTV, highlighting the growing trend of influencer marketing expanding beyond small screens. Last year, GSTV announced a partnership with TikTok.
Read the full story on GSTV.com.
Multiply Group Fully Acquires BackLite Media
In a strategic move to expand its footprint in the burgeoning OOH advertising space, Abu Dhabi-based holding company Multiply Group has acquired 100% of BackLite Media, a premier DOOH advertising company with assets in landmark locations in the UAE with revenues of AED232 million in 2023.
Earlier this year, BackLite Media partnered with multiple Programmatic platforms, including Place Exchange, AdForm, Hivestack, Vistar, and Google DV360 to accelerate the programmatic transformation of DOOH in the UAE.
Read the full story on wam.ae.
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