Apothic Inferno
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Creative OOH Executions which came to our attention last week
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Apothic Inferno
Video 23 seconds
Evergreen Trading recently executed this campaign for E&J Gallo with JCDecaux Chicago. E&J Gallo promoted their wine brand Apothic Inferno. The shelter was motion activated and when consumers entered the shelter flames appeared within the creative and heat lamps turned on overhead providing a sense of heat from fire.
As the world gets ready for the newest Avengers movie,
Disney Studios Canada and Marvel Studios Canada are taking over Yonge-Dundas Square TEC Tower!
Branded Cities
Coca-Cola Synesthesia
is when one sense accidentally triggers another sense—for example, when you look at something but suddenly have the sense that you’re hearing it.
Coca-Cola and agency David are playing around with the idea of synesthesia in a billboard campaign running in Europe, in which the viewer is invited to “hear” the close-up images of the product—the “fizzing” of soda bubbles, the uncapping of a Coke bottle, and the opening of a can.
“Try not to hear this,” says the copy.
What do these mysterious Nike x Nordstrom Decaux bus shelters in NYC mean?
Gotta call the number
NFL Draft Live Picks and Twitter feed from the Jets last night during the draft on
liveboards across NYC!
Drink Scotch Whiskey all night long and call me Monkey Shoulder
I have no idea what the hell this is. I read the article, link below, twice. A 16′ billboard and a ‘mixer truck’ for spirit brand Monkey Shoulder. Read more here⇒ A city takeover with one truck and billboard.
Burritos and Bowls –Willie Nelson having a dinner party?![]()
Bourbon Boom in Bardstown
Hey Marvel, what’s your pineapple cpm now that Dole is allowing ads on their product at my local Sprouts? Yes, OOH works!
Taylor Swift continues to tease Swifties using a little OOH and social combination for her latest clue to a big announcement & her appearance on ABC tonight! Such a good marketing mix stunt.
Tito’s Handmade Wadka
Catch America’s Original Craft Vodka rolling through America’s Capital.
Netflix Discovery Wrapped Train Outfront Boston
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