OOH Community Rallies to Help
Dave Johnson Beat Cancer
ATLANTA, GA: The Out-of-Home (OOH) advertising industry is coming together in support of one of its own — Dave Johnson, a respected colleague, husband, and father of two young boys — as he battles an aggressive form of cancer.
Dave has been a familiar face across the OOH landscape through his work with Olympus Media, OUTFRONT Media, Adams Outdoor, and Circle Graphics. Now, he’s facing the most brutal fight of his life, and the industry he’s poured his career into is rallying to return the favor.
A new campaign titled “Help Dave Beat Cancer” is mobilizing OOH companies nationwide to donate digital billboard space and spread awareness of Dave’s story through the website http://www.PrayForDave.com.
The site shares updates on Dave’s journey. It provides multiple ways for individuals and companies to contribute toward his $200,000 goal for life-saving treatment at Envita Medical Center in Scottsdale, Arizona.
The creative, designed by Eddy Herty (VP and National Creative Director of OUTFRONT Studios at OUTFRONT Media), is available in standard digital billboard sizes and can be displayed as a public service announcement (PSA) at no cost. The simple, heartfelt design reads “Help Dave Beat Cancer” and “PrayForDave.com”, serving as both a call for support and a unifying message of hope within the industry.
“Dave has given so much to this business — from sales to leadership to helping others grow,” said Jonathan Graviss, co-owner of Graviss Marketing. “This is an opportunity for the OOH family to do what it does best — come together to help one of our own.”
Participating operators are encouraged to run the PSA across their digital networks throughout November and December, helping raise awareness and drive donations directly to PrayForDave.com
How to Help
• Display the PSA: Run the “Help Dave Beat Cancer” creative on your digital boards (standard 14×48 and other aspect ratios available). The image is available at this link
• Donate or Share: Visit http://www.PrayForDave.com to give directly or share Dave’s story.
• Spread the Word: Share the creative and link across your company’s social and internal channels.
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