Best of Outdoor for December

The Best of Outdoor is a OMA’s monthly selection of local and international OOH campaigns to fuel your creativity and inspire your next moment of genius.

Maybelline joins the Sky High Club   Leveraging consumer psychographics, location targeting, and travel patterns, Maybelline joins the Sky High Club for its latest campaign, using strikingly long billboards to amplify the cheeky message ‘Length Matters’. Placed in key airport locations across Australia and New Zealand, the campaign ensures maximum visibility for jetsetters.   Advertiser: Maybelline > Sky High Mascara Media Agency: Wavemaker Out of Home: oOh!media

M&M’s debut Australia’s longest street poster M&M’S latest campaign on Melbourne’s Swan Street is Australia’s longest street poster, spanning over four tram lengths at 95.45 metres. Each of the 76 interconnected posters is unique, with cultural phrases like ‘backyard barbies’ & ‘one hand one bounce’. We love seeing the iconic M&M’S characters come together in OOH.   Advertiser: Mars & M&M’S Creative Agency: T&Pm Out of Home: Revolution360 Media Agency: EssenceMediacom

OMA Healthy Eating Campaign The OMA launched its fifth healthy eating campaign ‘Fresh veg, deliciously affordable’ in partnership with Health & Wellbeing Queensland, and new partner AUSVEG. The 2025 Healthy Eating campaign is bold and bright, with eye-catching creatives encouraging Aussies to eat more seasonal veggies.

Partnership: OMA, Health and Wellbeing Queensland & AUSVEG Out of Home: 33 OMA members

The Return of a Korean Cultural Icon

The Bronze Dragon Artifact at Seoul’s Shinsegae Department Store is turning a public space into a digital masterpiece. This larger-than-life execution merges Korean heritage with digital storytelling, captivating audiences on a massive screen that’s equivalent to three basketball courts. Proof that creativity knows no bounds in OOH, especially at this scale!   Advertiser: K-Heritage Museum Creative Agency: D’strict Media Agency: INNOCEAN

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