Best of Outdoor for December
The Best of Outdoor is a OMA’s monthly selection of local and international OOH campaigns to fuel your creativity and inspire your next moment of genius.
 |
A gorgeous journeyTorch Media have created a beautiful, summery garden wrap in the Sydney Metro tunnels at Castle Hill to promote the different flavors of Schweppes and stimulate the senses of travelers walking by. Advertiser: Schweppes Media Agency: PHD Media Australia Out of Home: Torch Media |
Summer Lamb, back to unite us for another year!Australians look forward to the creative outputs of the Meat & Livestock Australia organization each year around Australia day. This year, OOH will compliment a multi-channel campaign encouraging Australians to “get out of the comments section” and “get into the cutlets” which is something we can all be united on as Australians. |
Advertiser: Meat & Livestock Australia Creative Agency: Droga5 ANZ Media Agency: UM Australia |
OOH IRL! An immersive Cricket experience in Melbourne
Cricket Australia has promoted the Women’s Ashes series with a fun outdoor activation that included the opportunity to meet players at Revolution360’s mega billboard in Melbourne, just near the MCG during the Boxing Day Test. Including the players and other activation activities continued to push the boundaries of OOH’s ability to create immersive experiences.
Advertiser: Cricket Australia Creative Agency: Special Group
Media Agency: Initiative Out of Home: Revolution360
“So cute” and generating so many iconic memoriesCelebrating 50 years of being a landmark meeting place in Sydney, the Coca-Cola sign has played a role in many people’s stories. Coca-Cola have been encouraging people to come forward with their stories and sharing them in poignant pictures on the Kings Cross billboard, evoking many emotions. Advertiser: Coca Cola Amatil Creative Agency: WPP Open X, Ogilvy Australia, Ogilvy PR, Designworks and Hogarth |
 |
Getting creative with nature in India
Britannia Industries, India, are celebrating their dedication to sustainability with an OOH campaign that conforms to the nature around the signage. Not only a powerful visual but also a metaphorical statement on how the organizations adapts to nature.
Advertiser: Britannia Industries, India
Media Owner: Talented, India
- Advertisement -
