The Outdoor Media Association (OMA) recently announced the Grand Prix winner for the 2023 Creative Collection competition as UberEATS’s Get Almost Almost Anything campaign.
The Grand Prix 2023 guest judges included:
- Jane Burhop, Creative Director/Co-Founder Common Ventures
- Mario Lendvai, Co-founder, Broken Yellow
- Mick Lakin, Creative Director, DesignStreet
- Steve Bristow, Creativa
The Grand Prix winner was chosen from 20 campaigns— all winners of the quarterly Creative Collection competition, which has been run by the OMA since 2013. In total, 135 campaigns were submitted for judging in 2023.
OMA CEO Elizabeth McIntyre said, “UberEATS took home the grand prix prize for 2023 because of its iconic branding! The clever copy evokes an emotional response from the audience, and the vibrant green hue adds to its eye-catching allure. OOH is most effective when it’s both simple and clever, and UberEATS has certainly mastered this art.”
Jane Burhop, Creative Director/Co-Founder at Common Ventures said, “UberEATS has created the type of brand recognition that everyone wants! This campaign exemplifies the successful utilization of a strong brand identity while maintaining a dynamic and creative approach.”
Mario Lendvai, Co-Founder of Broken Yellow said, “This is a lot of trends in OOH but keeping it simple, clear, and funny is hard to beat. UberEATS is a worthy winner of the 2023 Grand Prix prize.”
Mick Lakin, Creative director at DesignStreet said, “The UberEATS campaign is instantly recognizable and was everywhere when it was live. The striking use of their trademark green, along with clever yet simple concept and execution, made it a standout. Congratulations to the creative team behind it.”
Steve Bristow, Creativa said, “Even with your eyes closed, the unmistakable identity of UberEATS shines through, a true sign of a great OOH creative.”
2023 Quarter 4
Also judged on the day was the quarter four Creative Collection 2023 competition, with 32 entries submitted by OMA members including Bishopp, Cartology, goa, GoTransit, JCDecaux, oOh!media, QMS, Revolution360, Scentre Group Brandspace, TorchMedia and VMO.
The quarter four 2023 guest judges were:
- Annabelle Nielsen, Cartology, Brand and Communications Manager
- Flora Lolev, Revo Fitness, Marketing Manager
- Jane Burhop, Common Ventures
- Jerry Yip, LUMOS, Chief of Design & Experience, Co-Founder
Flora Lolev, Marketing Manager at Revo Fitness said, “R.M. Williams did a great job of grabbing attention in such a saturated market, on George St, in store and online. The impact of the Outdoor asset was the result of an amazing creative out of the box idea, and the in-store activation delivered an amazing omnichannel experience.”
Annabelle Nielsen, Brand and Communications Manager at Cartology, said, “The square campaign was a great demonstration of innovation in out of home, with a really clear creative concept that would surprise and delight commuters. The claw machine was definitely a standout, strategically located in a high traffic area to stop commuters in their tracks, following through to encourage conversion for those retailers who use Square.”
Jerry Yip, LUMOS, Chief of Design & Experience, Co-Founder said, “’With the power of digital technology, there’s more creative opportunities in OOH than ever before. The Officeworks Black Friday Sale campaign stood out in the Best Use of Digital category, as it utilized a custom built real time feed to update campaign creatives across DOOH enabled assets, dynamically reflecting current prices and featured products as stock levels changed rapidly on one of the busiest retail days of the year.”
The OMA’s Creative Collection celebrates the big, bold, and audacious canvas that is Out of Home by recognizing exceptional campaigns each quarter and awarding a Grand Prix for the year. Campaigns are judged across the following categories:
- Big, Bold, and Bright
- Best Use of Multi-Format
- Best Use of Digital
- Innovation in Out of Home
- Out of Home for Good
2023 Grand Prix Winner
 |
Campaign: Get Almost Almost Anything Advertiser: Uber Eats Creative agency: Special Group Media agency: EssenceMediacom Printer: N/A |
Q4 2023 Creative Collection Winners
 |
Big, Bold and Bright Winner
Campaign: R.M.Williams George Street Store Opening |
 |
Best Use of Multi-Format Winner
Campaign: Aquaman and the Lost Kingdom |
 |
Best Use of Multi-Format Honorable Mention
Campaign: Telstra Christmas |
 |
Best Use of Digital Winner
Campaign: Black Friday Sale |
 |
Innovation in Out of Home Winner
Campaign: Square Ecosystem: Innovation Pop Up |
 |
Innovation in Out of Home Honorable Mention
Campaign: Holiday Campaign |
 |
Out of Home for Good Winner
Campaign: AAMI Braille |
- Advertisement -
