OOH …Here’s One Thing (to inspire young professionals in outdoor advertising and finance sectors to value their early career days)
by Jim Johnsen,
Managing Director, Johnsen, Fretty & Company
I want to write a stupid little ditty as much as you want to read one today. I get it. I am with you. So I will keep it short. Really short. The moral of the story is keep making lemonade, even when the world gives you papaya.
We all know “Auld Lang Syne, right? That most depressing moment when the ball drops and you realize the thought of the New Year’s party was better than the reality. As one put it, “as our minds hover between regret and anticipation. But did you realize it was a mistake? In 1929, Guy (Gaetano) Lombardo and his Royal Canadians, already a known brand in Canada and the U.S., agreed to play for CBS until midnight and play for NBC once the clock struck 12. To bridge the gap, he selected a not-well-known Scottish song, written by the poet Robert Burns, “Auld Lang Syne”. It was really just a lark to fill the airways as they crossed the hallway. But wow, did it stick!
Variety called Lombardo “the only Canadian ever to create an American tradition. Louis Armstrong said it a little differently, “There we would listen to the sweetest music this side of heaven…Guy Lombardo had us spellbound” (note he was also referring to the fact that Guy exploited the hell out of this new technology called the radio).
There you have it, folks. So when you hear https://youtu.be/6lMlGDZ5xBo?si=AVmFhN1vYV6Y0tJB this year as the ball (just above the New Tradition Spectacular) drops, hopefully you will have newfound respect for the infinite opportunities that lie ahead.
Cheers!
https://www.cnn.com/2022/12/31/us/auld-lang-syne-lyrics-and-history-trnd
“Should auld acquaintance be forgot,
And never brought to mind?
Should auld acquaintance be forgot,
And auld lang syne.
CHORUS
For auld lang syne, my jo,
For auld lang syne.
We’ll tak a cup o’ kindness yet,
For auld lang syne.
And surely ye’ll be your pint-stowp!
And surely I’ll be mine!
And we’ll tak a cup o’ kindness yet,
For auld lang syne.
REPEAT CHORUS
We twa hae run about the braes
And pu’d the gowans fine
But we’ve wander’d mony a weary foot
Sin auld lang syne.
REPEAT CHORUS
We twa hae paidl’d i’ the burn
Frae mornin’ sun till dine.
But seas between us braid hae roar’d
Sin auld lang syne.
REPEAT CHORUS
And there’s a hand, my trusty fiere!
And gie’s a hand o’ thine!
And we’ll tak a right guid willy waught,
For auld lang syne.
REPEAT CHORUS
Should old acquaintance be forgot
And never brought to mind?
Should old acquaintance be forgot,
And long, long ago.
REPEAT CHORUS
And for long, long ago, my dear
For long, long ago.
We’ll take a cup of kindness yet
For long, long ago.
And surely youll buy your pint-jug!
And surely I’ll buy mine!
And we’ll take a cup of kindness yet
For long, long ago.
REPEAT CHORUS
We two have run about the hills
And pulled the daisies fine;
But we’ve wandered manys the weary foot
Since long, long ago.
REPEAT CHORUS
We two have paddled in the stream,
From morning sun till dine;
But seas between us broad have roared
Since long, long ago.
REPEAT CHORUS
And there’s a hand, my trusty friend!
And give us a hand of yours!
And we’ll take a deep draught of good-will
For long, long ago.
REPEAT CHORUS
Securities transacted through StillPoint Capital Member firm FINRA/SiPC
Help us Help You by keeping the only Independent Voice for OOH.
Keep unconstrained speech for the OOH/Billboard Industry,
Click here to ⇒ Subscribe.
- Advertisement -
