Amplify TikTok content across its digital network
Next-Gen Media joins TikTok Out of Phone Program
London – Next-Gen Media, a leading youth-focused Digital Out of Home company, has joined TikTok’s global Out of Phone program, bringing the creativity, culture, and community of TikTok beyond the mobile screen and further into the physical world in even more ways.
TikTok’s Out of Phone program allows partners and brands to use its content beyond the four corners of the phone screen to reach new audiences via OOH partnerships.
TikTok ranks #1 among video and social platforms for keeping up with trends and culture (WARC), while 65% of internet users want OOH ads that look and feel like TikTok videos (TikTok Marketing Science – The Science of Out of Phone Ads).
Next-Gen Media’s national network of full-motion screens and creative spaces is positioned in high-footfall, high dwell-time youth environments across universities and colleges. This includes entrances, reception areas, canteens, social spaces, lift lobbies and gyms.
Through this network, Next-Gen Media connects with 18–24s across the UK, a core TikTok Out of Phone audience. They’re studying, working, exploring their identity and making independent choices about how they live, what they watch, what they buy and who they trust. They are shaping the future of culture, commerce and communication.
As a TikTok Out-of-Phone partner Next-Gen Media will:
- Amplify TikTok content across its digital network
- Offer Out of Phone sponsorship opportunities for brands seeking to align with TikTok’s creativity and cultural influence.
According to Next-Gen Media Co-Founder and CEO, Guy Thurlow: “OOH bridges the divide between digital and physical for Gen Z and delivers the second highest reach after social media for young audiences*. Joining Tik Tok’s Out of Phone program enables us to bring the most relevant and entertaining content to our audience via our full-motion network and bring new commercial engagement opportunities to our advertiser and agency partners.”
“OOH bridges the divide between digital and physical for Gen Z and delivers the second highest reach after social media
Jade Walton, Director of Business Development, New Screens, EMEA, TikTok, added: “The Next-Gen Media partnership allows us to bring engaging TikTok content to our community off platform and in the real world. We are excited to onboard Next-Gen Media to our Out of Phone program, and look forward to building meaningful partnerships together with their clients.”
* Making sense: the commercial media landscape, IPA
About Next-Gen Media
Next-Gen Media connects brands with young people in a trusted media environment. Their national network of full-motion digital screens and creative spaces engages this notoriously hard-to-reach audience where they live, study and play.
By partnering with education and university accommodation providers, Next-Gen Media have developed a growing portfolio of more than 500 screens in high footfall and dwell time areas. Their network already achieves more than 15m daily impressions per campaign across the UK. https://next-genmedia.com/
About TikTok
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
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