Moonpig celebrates Valentine’s Day with interactive out of home campaign
- Moonpig and Global inspire messages of love with user generated OOH campaign
- The public encouraged to upload photos and messages to feature on digital screens at London’s Tottenham Court Road Elizabeth line station
Leading online personalised greeting cards and gifts brand, Moonpig, is launching a special, interactive Valentine’s Day campaign in partnership with Global, the Media & Entertainment Group.
Sharing the love in the run up to February 14th, Moonpig and Heart, the UK’s biggest radio brand, have created a co-branded campaign at Tottenham Court Road station, featuring a takeover of every digital screen on the Elizabeth line platforms.
The creative encourages customers to upload an image and message to wish someone special a Happy Valentine’s Day and spread the message that “Everyone Deserves a Moonpig”.
The campaign forms part of Moonpig’s national marketing campaign with Global, which includes radio and online activity across Heart and social media activity on Moonpig’s Instagram, TikTok and LinkedIn. It’s a unique and really fun opportunity to celebrate your best mate, your pet, or (more traditionally) the love of your life!
Rachael Halliday, Marketing Director at Moonpig, said: “At Moonpig, we’re all about helping people create more personal, meaningful connections – and is there a better time to share the love than Valentine’s Day? This campaign brings real love stories to life in a fun and joyful way, turning everyday commutes into moments that make you smile. Our Tottenham Court Road takeover celebrates all kinds of love with genuine messages from real people, putting heartfelt connections center stage. We’re thrilled to be working with Global, the perfect partner to bring these moments to life both on air and on screen.”
Anto Chioccarelli, Creative Director for Outdoor, Global added: “This campaign shows what’s possible when a brand is willing to embrace technology in bold, creative and fun ways to get closer to audiences. It’s a powerful demonstration of how outdoor advertising can drive creativity, emotional connection and genuine engagement. At Global, we’re consistently looking at how we push the boundaries of innovation and creativity, enabling brands to play rather than just say, and to create work that truly moves people.”
Chris Reader, Head of Commercial Media at Transport for London, said: “This novel way of showcasing people’s messages with Londoners travelling on our network helps leave a lasting impression and celebrates the connections between loved ones. Innovative ways of working like this are a great way to use our iconic network in new and exciting ways.”
About Moonpig
At Moonpig, we’re all about celebrating those heartfelt life moments. You know the ones we mean…the big birthdays, new arrivals, surprise engagements and the just becauses. Big or small, we love them all. And we’re so proud to be the ones helping you connect to the people you care about most.
With our ever-growing range of cards, thoughtful gifts and bright, beautiful bouquets, we’ve got just the thing to make their day. Combine this with top-notch tech and an app full of fun features, and it’s never been easier to send a card from the palm of your hand and share some love wherever you are. www.moonpig.com/ukMoonpig
About Global
Global is one of the world’s leading Media & Entertainment groups. With a huge weekly reach, it is the UK and Europe’s largest Radio & Outdoor company. Global is home to respected, national, market-leading media brands including Capital, Heart, Classic FM, LBC, Global’s Newsroom, Smooth, Radio X, Capital XTRA and Gold Radio.
Global Player, the official app for all our brands, is at the core of Global’s content, allowing listeners to enjoy all of Global’s brand content, both audio and video, as well as award-winning podcasts, and expertly-curated playlists, in one place in app, web and smart speakers.
With an extensive and diverse portfolio, Global is also the leading Outdoor company in the UK & one of the largest in Europe with over 235,000 sites reaching 95% of the UK population.
Global Studios, which includes Fellas Studios and The Overlap, is the ultimate one-stop-shop for podcast creators, with best-in-class video and audio facilities, seamless distribution across all major platforms, and the marketing power of Global’s radio, digital and outdoor network.
On-air, on Global Player and with our outdoor platforms combined, Global reaches 51 million individuals across the UK every week, including 29 million on the radio alone.
Global created and operates DAX, the market leader in digital audio advertising. Through its proprietary technology, DAX connects advertisers with an audience of more than 130 million people worldwide, inserting targeted advertising into music streaming services, connected radio listening and podcasts, and operates a pioneering platform in programmatic outdoor advertising.
The company headquarters is in London’s iconic Leicester Square. Ashley Tabor-King CBE is Founder & Executive President, Simon Pitts is Group CEO, Stephen Miron is Chair and James Rea is Chief Broadcasting and Content Officer. Ashley Tabor-King created Global in 2007.
www.global.com
About TfL
Transport for London (TfL) is the integrated transport authority responsible for delivering Mayor of London Sadiq Khan’s strategy and commitments on transport. It runs the day-to-day operation of the capital’s public transport network, including London Underground, London Overground, Docklands Light Railway, London Trams, London Buses and Elizabeth line services, as well as promoting walking and cycling and managing London’s main roads. TfL does all it can to keep the city moving, working and growing and reinvests all income generated through fares and commercial revenue to run and improve services.
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