MLK Day On —OOH Today Off

Publisher’s note:
We are taking a rare day off today. Back Tuesday! Hope it’s the kind of day you need most! Thank you for supporting OOH Today.

Making it a ‘Day On’, Not a Day Off

Celebrate the life and achievements of civil rights leader, Martin Luther King Jr., by making it a ‘Day On’, not a Day Off! Using your advertising space to highlight MLK Day initiatives can enhance your community presence and demonstrate your commitment to social responsibility.

Legislation signed in 1983 designated the Rev. Dr. Martin Luther King, Jr.’s birthday as a federal holiday. In 1994, Congress designated the Martin Luther King Jr. Federal Holiday as a national day of service and charged the Corporation for National and Community Service (CNCS) with overseeing it.

This federal agency leads service and volunteering efforts. Each year, on the third Monday in January, the MLK Day of Service is observed as a “day on, not a day off.”

MLK Day of Service aims to empower individuals and communities. Your participation can make a real difference in creating solutions and moving us closer to Dr. King’s vision of a ‘Beloved Community.’

That’s a powerful way to frame Martin Luther King Jr. Day. Turning it into a ‘Day On’, not a Day Off, emphasizes action, service, and living out Dr. King’s vision of justice and equality.

It matters because it honors Dr. King’s legacy by continuing his mission of community uplift and civic responsibility.  It transforms the holiday from passive observance into active engagement. And it shows that social responsibility isn’t just words—it’s demonstrated through service.

Here are ways you can make it a ‘Day On’—
• Volunteer at local schools, food banks, or shelters.
• Make a committed difference in your displays.
• Join community clean-up or beautification projects.
• Participate in discussions or workshops on civil rights and equity.
• Support local organizations working toward justice and inclusion.

Could you make a meaningful difference with your displays? Going beyond a few segments or off-beat bulletins shows your true commitment.    Make it count.

Install and display more than one day on your digital displays, with static bulletins that commit to the long term and not the holiday or social role of the day. Commit significant inventory in quantity and time. Now you’re making a difference.

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