Jet Line’s MORE Digital Inventory Available via VIOOH

Jet Line’s MORE Digital Inventory Available via VIOOH

Jet Line has made its MORE digital out-of-home inventory available via VIOOH, the leading premium global digital out of home (DOOH) supply-side platform. This step enables international advertisers and media agencies to include Jet Line’s inventory in programmatic DOOH campaigns planned across multiple markets.

The MORE network consists of over 600 digital screens located across the 8 largest cities in Poland. The screens are positioned in high-traffic urban environments, including city centers and major transport corridors. Through VIOOH, this inventory can be accessed using established programmatic buying tools, data standards and workflows applied in cross-market campaign planning.

the MORE network consists of over 600 digital screens located across the 8 largest cities in Poland

Making the MORE inventory available via VIOOH is part of Jet Line’s broader approach to developing its programmatic DOOH offering. Jet Line works with a range of technology platforms including Broadsign, Adform, Hybrid and Perion, to provide programmatic access to its digital out-of-home assets and to support different buying models used by agencies and advertisers.

“Making our inventory available via VIOOH supports advertisers and agencies that plan DOOH activity across multiple countries and expect consistent programmatic processes. Audience measurement based on the ARA methodology provides transparency and data comparability, which are important elements in international campaign planning,” said Maciej Podgórny, Chief Digital Officer at Jet Line.

“Poland is a significant growth market for programmatic DOOH, and Jet Line’s MORE network delivers premium urban inventory across the country’s largest cities,” said Gavin Wilson, Global Chief Commercial Officer at VIOOH. “Bringing this inventory onto our platform means advertisers can now fulfil Polish campaigns with the flexibility, targeting precision and real-time optimization that programmatic delivers, using the same tools and workflows they use across other European markets. It’s exactly what agencies need when building pan-European DOOH strategies.”

“Poland is a significant growth market for programmatic DOOH, and Jet Line’s MORE network delivers premium urban inventory

Through VIOOH, advertisers gain access to digital DOOH inventory in major Polish cities, along with audience measurement and compatibility with global programmatic buying standards. This allows Polish DOOH to be included more easily in international media plans alongside other markets.

Jet Line
Jet Line is a leading Polish Out-of-Home media owner specializing in communication within urban space. The company operates the nationwide Motorway 12×4 m billboard network, the MORE premium digital screen network in the eight largest cities in Poland, as well as a portfolio of mobile urban outdoor formats. Jet Line delivers high-impact, data-driven communication at scale, combining classic OOH with advanced Digital Out-of-Home solutions. For more information visit: jetline.pl

About VIOOH
VIOOH is a leading premium global digital out-of-home supply-side platform. Launched in 2018 and with headquarters in London, VIOOH’s platform connects buyers and sellers in a premium marketplace, making OOH easily accessible.

Led by a team of digital OOH and programmatic tech experts, VIOOH is pioneering the transformation of the OOH sector, championing its role in enhancing omni-channel digital campaigns through the use of programmatic capabilities and data. VIOOH currently trades programmatically in 36 markets and drives demand through partnerships with +50 DSPs globally, with more to follow. For more information about VIOOH, please visit www.viooh.com

- Advertisement -