Huge Plastic Trash Heap Incorporated into Billboard
You have to see this Wave of Plastic Trash
#OOH simple, clever creative for a critical environmental issue with impressive execution!
Brought to life by Primesight Media
Corona built a display in Melbourne’s Federation Square with 1850kg of plastic, estimated to be the plastic pollution that enters Australian oceans every hour. (https://finance.nine.com.au/2018/06/08/11/31/corona-oceans-plastic-the-beer-company-looking-to-solve-the-oceans-biggest-problem)
The billboard has a very important message – “This is living”. Raising awareness about the neglected environment. In collaboration with Wieden + Kennedy, Vizeum UK, Posterscope and Corona, the billboard highlights the devastating impact of plastic waste in our oceans.
Raising awareness for World Oceans Day with a monster collected pile of plastic trash as part of the brilliant Out of Home execution. #stoptheplastic The site was on Old Street, London. We would love to see more photos. Please send to Bill.Board@OOHToday.com
The three-dimensional art execution creates a brilliantly powerful visual. The creative serves the environmental issue of stopping plastic waste, dead in the water and act responsibly. Simple and clever creative concept for a critical environmental issue! #stoptheplastic
Simple and clever creative concept for a critical environmental issue! #stoptheplastic
Read more about the Primesight Media campaign⇒ Stop the plastic OOH