Holiday Visitors Are Here to Shop
OOH Today’s Stat of the Week – Powered by StreetMetrics
OOH Today’s Stat of the Week – Powered by StreetMetrics
Holiday Visitors Are Here to Shop
As the holiday season begins, major cities see a distinct shift in who is visiting. StreetMetrics analyzed audience movement in November versus October to identify which out-of-market segments surged the most in Miami, Los Angeles, and Dallas.
The Stat: “Non Brand Shoppers,” defined as frequent shoppers at non-major brand retailers, saw the highest growth among visitors across all three markets.
- Miami: +9.3% lift
- Los Angeles: +8.9% lift
- Dallas: +7.5% lift
The Insight: The data signals that holiday travel is driven by retail intent. Visitors are actively seeking unique gifts or value options rather than just sightseeing. We also saw significant growth in “Household CEOs” visiting these cities. This means the primary family decision-makers are the ones on the road.
The data signals that holiday travel is driven by retail intent
…the primary family decision-makers are the ones on the road.
The Takeaway: You can uncover insights like this with the StreetMetrics Intelligence Tool. We help operators and advertisers understand audience movement to plan smarter. By identifying exactly who is in a market, you can prove the value of your inventory and connect campaigns to real-world results with confidence.
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