OOH …Here’s One Thing
by Jim Johnsen,
Managing Director, Johnsen, Fretty & Company
Short and sweet this week. Always curious to ponder the cost of a 30-second spot on the eve of the Super Bowl. And while yes, ChatGPT tells me 30-second spots are running as high as $10 million this year, up from $4.5 million a decade ago… we AdMen are too smart to get by that stat. We know the vital figure is the CPM, right? Understanding CPM helps us make smarter decisions and feel more in control of our campaigns. On that note, you will be happy to know that we have finally returned to 2022. (Anyone else remembering that financial markets were partying like it was 1999 in 2022?)
Thanks for the little trivia lesson, Johnsen, but what’s the point? I’ll leave you with a little riddle. It’s called location, location, location. Now go to work and enjoy Super Bowl Week!
It’s called location, location, location.
Here is an outtake by a new artist that I can’t get enough of. Shout out to Greg Phillips for this.
https://youtu.be/fWR82sj17tE?si=fajjwoAGxWRweOiZ
“She’s a beautiful twisted kinda game, and I go for broke knowing what will break. She’s always just a what-if away. That’s just a game I like to play. That’s just a game I like to play, I like to play” William Beckmann
Securities transacted through StillPoint Capital Member firm FINRA/SiPC
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