Encompass Media Group Partners with Alpine Media Technology to Launch Premium
Digital OOH Advertising at Ski Resorts
New York, NY – Encompass Media Group (EMG) has announced a strategic partnership with Alpine Media Technology to expand its portfolio with digital out-of-home (DOOH) advertising at leading ski resorts across the United States.
This new collaboration introduces state-of-the-art digital screens, high-visibility placements, and immersive content opportunities, offering brands a powerful way to connect with skiers and snowboarders throughout their mountain experience.
“We’re thrilled to partner with Alpine Media and bring their premium ski resort screens into the Encompass Media Group portfolio,” said Don Winter, Co-CEO of EMG. “The collaboration perfectly rounds out the diverse range of networks EMG owns and operates. Until now, EMG offerings have not included a dedicated option for affluent markets. As Encompass continues to grow, we remain committed to providing advertisers with high-impact opportunities to reach every audience segment that matters most.”
The network includes outdoor and indoor digital screens across 20 premier mountain resort locations, with placements designed to engage consumers as they arrive at the resort, transition between runs, dine and relax, or explore new terrain. Advertisers will also have access to lobby and hotel in-room TV coverage, extending campaign reach beyond the slopes.
Featured partners in the network include Beaver Creek, Steamboat, Winter Park, Taos, and Wachusett Mountain, among others.
“This network offers a unique opportunity for brands to connect with an affluent, leisure-minded audience in an environment where they’re relaxed, engaged, and open to new experiences,” added Adam Pierce, Co-CEO of EMG.
“Partnering with Encompass Media Group allows us to unlock the full potential of our ski network’s advertising reach,” said Freddie Peyerl, CEO and Co-Founder of Alpine Media Technology. “Their deep expertise and national relationships align perfectly with our mission to deliver meaningful, high-impact campaigns to the ski community.”
The ski season typically runs from mid-November through March 31, with most mountains opening by December 1. Campaigns will run in conjunction with the All Mountain Platform (AMP), the go-to on-mountain digital guide for resort visitors.
EMG encourages advertisers to secure placements early in preparation for the upcoming ski season.
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