DPAA’s Retail Media Month

In-Store Retail Media Month and Webinar
November 19

DPAA features array of activities and resources showcasing DICK’S Sporting Goods, Dentsu, Placer.ai and Andrew Lipsman.
Plus, Articles, Resources on Growing Role of In-Store Retail Networks in Digital Out of Home (DOOH) Advertising  

NEW YORK – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, announced today its plans for Retail Media Month. During November, DPAA will showcase how in-store Retail Media Networks are transforming point-of-purchase advertising for brands and agencies via the DOOH ecosystem.

A key feature of the month is the November 19^th webinar, 7amPT/10amET/3pmGMT – “In-Store Retail Webinar –– A discussion on the brick-and-mortar retail opportunity for brands, hosted by recognized retail media expert Andrew Lipsman (previously with eMarketer and comScore).

Speakers include:

• David Young, VP Retail Media, DICK’S Sporting Goods
• Megan Cameron, EVP, Commerce, New Stream Media/Dentsu
• Ethan Chernofsky, CMO, ai

The webinar is sponsored by Placer AI. Register for the webinar AT THIS LINK.

Additionally, DPAA has updated its online hub for in-store retail media networks. The hub features informative articles by Andrew Lipsman, focusing on in-store retail networks and highlighting the advantages of reaching consumers at the point of purchase, while also addressing strategies for retailers. Lipsman’s Substack will also be featured. DPAA members with relevant articles are encouraged to submit them for inclusion.

“From grocery to apparel, sporting goods to electronics and beyond, in-store Retail Media Networks represent huge opportunities for brands and agencies across the globe and is the next frontier of Digital Out of Home,” said Barry Frey, President & CEO of DPAA. “The opportunity has only grown since our webinar last year. Well over 84% of purchases are still occurring in physical stores, in-store and near store are key for brands and retailers to influence shoppers at the moment of truth.”

 About DPAA

DPAA is the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products. DPAA offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem by connecting DOOH networks, brands, agencies, ad tech and others.