DPAA UK|EMEA Town Hall to Feature Groundbreaking DOOH Effectiveness
DPAA UK|EMEA Town Hall to Feature Groundbreaking DOOH Effectiveness Study and Industry Leaders
Leading brands, including Lloyds Bank, Co-op Group, Goodstuff, and others, to gather for premier learning and networking event
DPAA, the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media, has announced that registration is now open for the upcoming DPAA UK|EMEA Town Hall Member Meeting, taking place September 11th at 12:30 pm at the Rapport/IPG Offices in London.
The event will feature a major presentation titled “RapportWW – On the Shoulder of Giants,” showcasing exclusive research conducted by RapportWW and the IPA on the effectiveness of Digital Out-of-Home (DOOH) advertising. This groundbreaking research promises to deliver actionable insights into DOOH’s proven impact within today’s omnichannel advertising landscape.
Special Guests Include:
- Sam Taylor, Head of Marketing, Lloyds Banking Group
- Jessica Jones, Retail Media Operations, Co-op Media
- Roy Shepherd, Head of OOH, Goodstuff
The Town Hall will also welcome representatives from other major global advertiser brands, creating an exceptional opportunity for cross-industry collaboration and knowledge sharing.
“Our member Town Hall represents more than just a meeting – it’s a chance to strengthen the unity that defines our organization and foster meaningful connections within our professional community,” said Barry Frey, President & CEO of DPAA Global. “These gatherings are designed to facilitate learning, share insights, and build the collaborative relationships that drive our industry forward.”
DPAA Town Halls have become renowned for bringing together the best minds in the industry at premier media agencies and innovative venues, offering an unparalleled combination of learning and networking. Each event features compelling presentations from leaders at the forefront of industry innovation, providing attendees with actionable insights, emerging trends, and direct engagement with special guests who are shaping the future of the industry.
DPAA Town Hall provides an invaluable platform for:
- Understanding brand advertising initiatives
- Learning from industry experts and peers
- Networking with fellow DPAA members
- Strengthening community bonds
- Building lasting professional connections
Following the presentations, attendees will participate in a vibrant networking reception where members and host agency planning teams can continue conversations in a more relaxed setting. These interactions have historically sparked countless partnerships and business alliances that continue to drive the industry forward.
Whether attendees are seeking strategic insights, potential partners, or simply want to engage with peers who understand their challenges and opportunities, Town Halls deliver on every level. The events represent the essence of what makes DPAA exceptional: unity through shared knowledge, community through genuine connection, and growth through collective innovation.
DPAA is the leading global trade marketing association driving the growth and digitization of out-of-home (OOH) media and its expanding role in today’s omnichannel advertising landscape. The organization serves as the vital connection point between digital out-of-home networks, brands, agencies, ad tech companies, and the broader advertising ecosystem.
Event Details:
- Date: 11, September
- Time: 12:30pm
- Location: Rapport Offices, London
DPAA members interested in attending should contact tim.waldron@dpaaglobal.com for registration information.
About DPAA
DPAA is the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products. DPAA offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem by connecting DOOH networks, brands, agencies, ad tech and others. DPAA’s Global Summit will be on October 14 in New York City.
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