DPAA Readies Annual CES Experience for Members, January 5 – 7
Mastercard, Marriott, Google, United Airlines, Gold’s Gym, Zoom
DPAA Readies Annual CES Experience for Members, January 5 – 7
Private Brand/Agency Firesides, Networking, DOOH Industry Opening Dinner, Special Networking Reception with OUTFRONT, VIP Floor Tour
NEW YORK – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, announced today plans for its 2026 CES Curated Member Experience. The Consumer Electronics Show (CES) is the largest gathering of brands, media, tech and innovation in the world. CES typically draws well over 100,000 attendees and over 4,000 exhibitors.
DPAA makes the multi-day event easier to navigate and to participate in, for its members. Activities for members include.
- An Industry Members Opening Dinner
- Private, limited audience brand and agency discussions
- VIP floor tour that focuses on technologies that impact DOOH
- A Special Networking Reception with OUTFRONT
The DPAA Curated Member Experience at CES engages with brand and agency leaders, showcases cutting-edge innovations, strategic partnerships, and thought leadership in the ever-evolving landscape of digital advertising. Industry professionals, media representatives, and technology enthusiasts alike are invited to explore this exclusive series of events to gain insights into the latest trends and advancements shaping the digital out-of-home advertising industry. Preliminary speaker guests include senior marketing and media executives from
- Mastercard
- Marriott
- United Airlines
- Gold’s Gym
- Zoom
Barry Frey, DPAA’s President & CEO, expressed enthusiasm about the upcoming event: “Every year our curated member experience at CES provides an opportunity for attendees to witness the transformative power of digital out-of-home advertising. The event enables members to connect and network with brands, agencies, media owners, programmatic companies and all parts of the digital ecosystem and for long lasting bonds and friendships.”
For more information about DPAA’s presence at CES 2026 and details about the exclusive Curated Member Experience, interested parties are encouraged to reach out to Noah Klas at noah.klas@dpaaglobal.com.
About DPAA
DPAA is the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products. DPAA offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem by connecting DOOH networks, brands, agencies, ad tech and others.
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