DPAA London Townhall Connects Members, Brands, Creative Agencies
March 25th Meeting Showcases Dynamic Creative Optimization,
CPG Brands and DOOH, Transit Advertising
NEW YORK – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, announced today the addition of DOOH.com and Grand Visual to the agenda for its March 25 London Member Town Hall at London Transport Museum.
The session entitled “When Media Becomes Responsive: The Future of DOOH” brings together Steven Dennison – Managing Partner from DOOH.com and Ben Gardiner – Chief Client Officer from Grand Visual for a joint presentation on DCO (Dynamic Creative Optimization). These two titans of OOH, share the stage for the first time to collectively illustrate how they are taking the next evolutionary step in shaping the future of programmatic OOH with campaigns that dynamically adapt continuously to context.
Dennison and Gardiner join previously confirmed speakers
- Richard Brooke, Global Media Operations Director, Unilever
- Rob Edwards, Head of Media & Digital, Arla Foods
- Harriet McDonald, Head of Commercial Partnerships, Transport for London
- Chris Reader, Head of Commercial Media, Transport for London
This is a members-only meeting, please contact tim.waldron@dpaaglobal.com for information and access.
“Creative always tops the list of advertiser interest in DOOH,” said Barry Frey, President & CEO of DPAA. “Bringing together leaders in the space to work together to grow the industry is what DPAA does best. We appreciate Grand Visual, DOOH.com and all of our speakers for joining us for this important Townhall.”
About DPAA
DPAA is the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix. Membership in the DPAA community -s many business acceleration benefits, including access to a wide array of products. DPAA offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem by connecting DOOH networks, brands, agencies, ad tech and others. DPAA’s Video Everywhere Summit, the largest one-day media/marketing event of its kind is set for October 13 at Pier 60 in New York City.
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