Publisher’s Note:
Risk verses Reward. Bang for the Buck. What OOH Conference delivers the most value? There are only two Out of Home related Conferences OOH Today strongly endorses and highly recommends attendance; the annual OAAA OOH Media Conference, already held this year in Carlsbad, California on April 29 through May 1, (Note the OAAA Conference for 2025 is May 5-7 in Boston) and the upcoming annual DPAA Global Summit in NYC. We are fully aware of and have attended many of the other ‘must attend conferences‘ and for many reasons specific to each, we do not recommend annual attendance. The two must are DPAA and OAAA. You are in luck as the DPAA is coming soon, this October 15. It has been known to sell out. Get registered and secure your hotel. It is an event not to be missed.
DPAA Announces Initial Speakers for Global Summit in NYC
Ad/Media Leaders from GM, Danone, UM, Omnicom to address DOOH industry at October 15 event at Chelsea Piers
NEW YORK – – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix, announced today initial speakers for its October 15 Global Summit to be held at Pier 60/Chelsea Piers in New York City. For more information on the Summit and to register click here https://www.dpaasummit.com/global/.
Confirmed speakers include:
- Shenan Reed, Global Chief Media Officer, GM
- Mike Salette, Head of Media, Danone
- Andrea Suarez, Global CEO, UM
- Stephanie Helen Scheller, Managing Partner, Sustainable Solutions, Omnicom Media Group
Additional speakers will be announced in the coming weeks.
The DPAA Global Summit is the largest one-day media/marketing event of its kind. It has garnered a reputation for having top brands talk to the Out of Home industry about the growing role of the medium in their omnichannel strategies. Past speakers have included CMOs and Media Leaders from Walgreens, McDonald’s, Pepsi, Claire’s, L’Oreal and many others. The DPAA Global Summit attracts brands, agencies, OOH networks, business press, programmatic firms, content companies, research, data and more. The Summit part of Out of Home New York which runs from October 14 to 18.
“The DPAA Summit is the meeting point our global membership,” said Barry Frey, President & CEO of DPAA. “Digital Out of Home is the fastest growing medium and this Summit is the chance for our members and the full industry to engage with top marketers and decision-makers.”
A limited number of sponsorships are available for this year’s Summit, please contact Zach.Sherman@dpaaglobal.com to take advantage of the range of opportunities.
About the DPAA
DPAA (www.dpaaglobal.com) is the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products. DPAA offers members an extensive database of research, best practices and case studies; tools for planning, training, and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem by connecting DOOH networks, brands, agencies, ad tech, and others. DPAA’s 2024 Global Summit is scheduled for October 15 in New York City.
- Advertisement -
