DPAA Announces Global Video Everywhere Summit, October 13, NYC

Adapt Media, Adquick, Broadsign, GymTV, Lamar, Wildstone and

By OOH TODAY believes all voices, not just the loudest, must be heard Last updated Apr 7, 2026

Publisher’s note: I field calls and inquiries weekly from industry professionals, especially newcomers, asking, ‘What is the must-attend conference for OOH?’ The answer is the DPAA Global Video Everywhere Summit. This is the one.

The OAAA annual conference is good, and I would never advise against attending. I would never miss the OAAA Conference and have not missed it for more than 35 years. When this question is raised, it is typically from the perspective of limited resources of time and dollars. For the one day and the cost, the Global Video Everywhere Summit (yes, the name could be… different) is the go-to conference.

DPAA Announces Plans for Global Video Everywhere Summit, October 13, NYC

NEW YORK – DPAA, the global trade marketing association, announced plans for this year’s Global Video Everywhere Summit on October 13 at Pier 60 at Chelsea Piers in New York City, an unmissable industry event.

The DPAA Summit is the industry’s premier one-day event, showcasing the latest trends in digital out of home advertising, in-store retail media, and experiential marketing, making it essential for industry professionals.

In-store retail media’s role in purchase decisions.
The role of DOOH at sporting events.
CTV/DOOH synergies, the role of video investment at agencies today.
Measuring the contribution of DOOH to the overall omnichannel mix.
The global evolution of programmatic buying.

“We’ve received early interest from our global community in this year’s Summit,” said Barry Frey, President & CEO of DPAA. “Executives anticipating a bullish year are blocking calendars and reserving sponsorships now.”

“Executives anticipating a bullish year are blocking calendars and reserving sponsorships now.”

Early confirmed sponsors for this year’s event include Adapt Media, Adquick, Broadsign, GymTV, Lamar, Wildstone, and others. To join as a sponsor or learn more about registration, visit our website or contact our team today.

The DPAA Global Video Everywhere Summit is part of Out of Home New York, a full week of activities.

About DPAA

DPAA is the global trade marketing association that drives the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix. Membership in the DPAA community offers many benefits for business acceleration, including access to a wide array of products. DPAA offers members a comprehensive database of research, best practices, and case studies; planning, training, and forecasting tools; social media amplification of news; insights on software and hardware solutions; and further integration into the advertising ecosystem by connecting DOOH networks, brands, agencies, ad tech, and others. DPAA’s Video Everywhere Summit, the largest one-day media/marketing event of its kind, is set for October 13 at Pier 60 in New York City.