Departure Media Unveils Sleek New Brand Identity and Website Experience
Charleston, SC, – Departure Media, the nation’s leading airport-exclusive advertising company, recently launched a fresh new look. The company has completely refreshed its brand – including a sleek new logo to a redesigned website that the company describes ‘ as intuitive as it is visually striking’.
Inspired by one of its core values, “Celebrate a Departure from the Norm,” the updated branding sets Departure Media apart in a crowded industry. The new logo features a plane soaring toward the sun, symbolizing elevated experiences, while a refined color palette and metallic foil textures add a premium, modern feel.
To bring this vision to life, Departure Media teamed up with Charleston-based creative agency BlueIon which resulted in a brand identity that it states is bold, original, and unmistakably Departure Media.
The revamped website is designed with users in mind. It’s clean, more easy to navigate, and packed with useful features – such as an interactive airport partner map, streamlined contact and payment portals, and dedicated sections for both advertisers and airport partners. Whether visitors are exploring career opportunities or diving into airport stats, the site delivers a smooth, clutter-free experience.
“We’ve always been exclusively-focused on airport advertising – it’s what sets us apart,” said Leslie Bensen, CEO and founder of Departure Media. “So, when we set out to refresh our brand, we wanted every detail to reflect that uniqueness. The new logo, with a plane ascending toward the sun, captures our commitment to delivering elevated experiences. The metallic foil texture and light blue palette add a premium, modern touch that’s unlike anything else in our industry.
“This wasn’t just a design update – it was a full team collaboration. Every department played a role, from sales shaping the advertiser section to production and marketing curating visuals, and business development refining content for airport partners. The result is a brand and website that truly reflect who we are and where we’re headed.”
With this bold rebrand, Departure Media isn’t just updating its look—it’s redefining what airport advertising can be.
About Departure Media Airport Advertising
Departure Media is the largest out of home (OOH) advertising company in the United States that focuses exclusively on airports. Founded in 1996, the company works with 14 airports across the country including Kansas City International Airport (MCI), Richmond International Airport (RIC) and Des Moines International Airport (DSM), and is a 100% woman-owned business, with WBE, SBE and ACDBE certifications. Departure Media specializes in the management and modernization of mid-sized airport advertising programs, and its expert team designs and fabricates advertising display programs that improve the passenger experience, enhance the sense of place, and minimize visual clutter by complementing airport terminal aesthetics. For more information visit: https://www.departure-media.com/
- Advertisement -
