Global Media Leader Barry Cupples Appointed Chair of Ad|MOTO
LONDON,- Ad|MOTO today announces the appointment of Barry Cupples as Chair, effective immediately. Cupples, an accomplished media executive with over 30 years of industry experience, joins Ad|MOTO following his role as Group CEO of Talon Outdoor, where he successfully drove the global expansion of the out-of-home agency.
At Ad|MOTO, Cupples will leverage his extensive experience in business transformation, media leadership, and M&A to guide the rapidly growing mobile advertising company through its next phase of expansion. His appointment comes as Ad|MOTO accelerates its growth with a current fleet of 100 advertising bikes (300 screens) in London and ambitious plans to reach 300 bikes by the end of 2025, as well as expansion into MENA and EU markets.
“I’m thrilled to join Ad|MOTO at such an exciting time for the company,” said Cupples. “Throughout my career, I’ve been passionate about driving innovation in media and developing success metrics that deliver measurable business growth for clients. What Paul and the team have created represents the next evolution in advertising – combining mobility, digital flexibility, and precise metrics that today’s advertisers demand.”
Cupples brings a wealth of experience from his impressive career spanning multiple continents and leadership roles. His 25-year tenure at Omnicom Media Group included positions as Global Investment CEO, where he drove value across a $55 billion portfolio, and CEO of Asia Pacific, where he oversaw 40 offices across 15 countries. During his time at OMG, he played a key role in creating award-winning media brands including OMD, PHD, and Hearts and Science. In addition to his new role at Ad|MOTO, Cupples serves as an Advisor to the Board of Amplified Intelligence, the leading attention measurement company.
Paul Vickery, Founder and CEO of Ad|MOTO, commented: “Barry’s appointment represents a significant milestone in our journey. His experience in media innovation and proven track record in building and transforming businesses aligns perfectly with our vision. As we expand beyond London, Barry’s strategic insights and industry relationships will be invaluable in driving our next phase of growth.”
About Ad|MOTO
Founded in March 2020 and fully launched in January 2024, Ad|MOTO operates a fleet of 100 eco-friendly advertising bikes equipped with 300 high-impact digital screens throughout London. The company’s patented mobile advertising solution reaches over 2.5 million daily impressions and provides advertisers with real-time tracking and metrics.
Ad|MOTO works with major brands including Pepsi, eToro, Deliveroo, Ben & Jerry’s, and ITV, offering solutions from high street media campaigns to full experiential marketing activations. The company is currently raising £5 million in growth capital, with 50% already secured, to support its ambitious expansion plans across the UK and into international markets.
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