“Controlling NBA players with your hands? The Future of Fan Engagement”
Swipe, Explore, Engage: New Interactive Campaign for NBA Finals Fans
SOHO, NEW YORK
The NBA Finals excitement reaches new heights with an innovative interactive campaign developed in partnership with RapportWW/IMPACT and Visual Feeder. This groundbreaking campaign captivates and engages basketball fans by leveraging state-of-the-art Interactive technology to enhance the NBA Finals experience.
The Digital Out-of-Home (DOOH) campaign integrates interactive features that let fans engage with content in real-time. Leveraging computer vision and advanced custom software, camera sensors detect and recognize body and hand movements, enabling viewers to control a ball icon. This interaction allows them to swipe between the conference finals teams, the Dallas Mavericks and the Boston Celtics, and explore starting player profiles, live playoff stats, and highlight reels of stars like Luka Doncic and Jayson Tatum.
Incorporating motion highlights, the campaign showcases recap moments from the previous night’s games, creating a dynamic and immersive experience. These highlights, combined with interactive elements, ensure that fans are not just spectators but active participants in the excitement.
A standout feature of the campaign is the real-time countdown screen, building anticipation for the games. During game time, the live scoreboard keeps fans updated with the latest scores, enhancing the viewing experience by providing immediate access to game information and fostering a deeper connection with the event.
Visual Feeder is a leading provider of immersive digital experiences, specializing in converting unoccupied retail windows into an ad network that captivates and engages audiences. By leveraging projection technology and innovative design, Visual Feeder creates unforgettable experiences that transform how people interact with digital content. For more information, visit www.visualfeeder.com
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