…we will be focusing on the political and commercial challenges of embarking on this journey towards OOH Audience Currency, and the collective rewards that Currency brings to the market.
OOH experts to chart the path to delivering universal audience measurement at WOO APAC Forum
Gideon Adey, WOO Measurement Consultant, will be joined on stage by OOH media leaders, Daewon Kim, CEO & Founder of PODO Media Network from Korea, Ichiro T. Jinnai, President of Hivestack Japan and Elizabeth McIntyre, CEO of the Outdoor Media Association and MOVE Australia.
They will discuss the real challenges in delivering market-wide Audience metrics and how to navigate these challenges.
The journey to delivering market-wide OOH Audience Measurement is not an easy one, but it is clear that trusted metrics and increasing spend in OOH are inexorably linked – so the challenge and investment required are essential for OOH revenues to grow in any territory.
Data fuels the media economy and is a fundamental requirement for automated or programmatic trading – so why are so few APAC territories investing in the future of OOH through respected Audience Measurement?
Gideon Adey says: “The first step of any daunting journey is the hardest, so we will be focusing on the political and commercial challenges of embarking on this journey towards OOH Audience Currency, and the collective rewards that Currency brings to the market.”
WOO CMO Richard Saturley says: “Audience measurement is one of Out of Home’s recurring issues as technology moves on apace and other media owners, especially the big online platforms, move their goalposts at regular intervals. It’s essential that OOH stays ahead of the game and we’re very lucky to have Gideon Adey and his expert panel in Seoul to help set out a roadmap for us to do exactly that.”
About WOO
The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. Board members include major international companies such as JCDecaux and Clear Channel, as well as blowUP media from Europe, OUTFRONT Media and Lamar from the US, Selvel One from India, Provantage from South Africa, oOh!media from Australia, and Asiaray from Hong Kong. In addition, the following OOH associations are represented on the Board: the OAAA in the US, Alooh from Latin America, the FAW from Germany, and the OMA in Australia.
Membership is open to all companies that operate in the OOH sector and, as a non-profit Organization, funds are reinvested in industry issues such as research and the annual international congress. More information is available at www.worldooh.org
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