Branded Cities to Launch New Digital Spectacular on the Las Vegas Strip at
The spectacular will stand 210 feet tall at the Heart of The Strip and enhance Branded Cities’ media portfolio in Las Vegas
New York, NY– Branded Cities, North America’s premier Out-of-Home and iconic media company, announced today an exclusive partnership with Caesars Entertainment to build and sell digital advertising and integrated marketing campaigns on a brand new full-motion LED display located on the Las Vegas Strip.
The Caesars Palace digital spectacular will be located at the intersection of Las Vegas Boulevard and West Flamingo Road. This impactful double-sided display will be an iconic addition to The Strip. Standing 210 feet tall with a combined area of over 18,000 square feet, advertisers and brands will have access to one of the largest digital signs on the Las Vegas Strip. Unique to Caesars Palace is the inclusion of a 20-foot-diameter digital medallion that works seamlessly with the advertising content below it. In addition, Branded Cities exclusively sells the Horseshoe, Harmon Corner, 63LV, ARIA and bLVd spectaculars on Las Vegas Boulevard. Caesars Palace will go live this summer and its dynamic screens will target upscale consumers and travelers visiting the many high-end hotels and shops along Las Vegas Boulevard.
“This acquisition further solidifies our position as the definitive digital platform in Las Vegas,” said Steven Ellman, Chairman & Chief Executive Officer of Branded Cities. “With the addition of Caesars Palace, our Las Vegas portfolio now encompasses 100,000 square feet of iconic, high-impact digital real estate, delivering unmatched scale, visibility and influence across the market.”
“…the definitive digital platform in Las Vegas,”
“As one of the most heavily trafficked intersections in the country, this corner is central to the Las Vegas experience,” said Sean McBurney, Las Vegas Regional President and Chief Commercial Officer of Caesars Entertainment. “Our continued partnership with Branded Cities allows us to introduce a new modern landmark, amplifying our brand presence and offering advertisers an extraordinary opportunity to engage the global audience that defines The Strip.”
About Branded Cities
Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Vancouver, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, Yonge – Dundas Square and Canada’s leading shopping centers. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”). Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean.
For more information, visit brandedcities.com, brandedcities.ca.
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