OOH Today Editor’s note: This agreement reads to be an interesting idea which could impact new business growth for OOH. We look forward to sharing more.
Branded Cities Announces Exclusive Marketing Representation Agreement in China with BlueMedia
This agreement augments Branded Cities’ ability to market to advertisers in China in exclusive Out-of-Home media alliance.
New York, NY and Beijing, China – Branded Cities, a premier and iconic Out-of-Home (OOH) media company in North America, proudly announces their new exclusive alliance with BlueMedia, the leading communications services group in China. This alliance will give Branded Cities access to marketers and brands based in China while providing BlueMedia the reciprocal ability to market and sell Branded Cities’ collection of iconic assets across North America to their roster of clients.
“For several years now, we have experienced and welcomed significant growth from Chinese companies looking to advertise on the biggest and most iconic OOH displays in North America,” says Steve Ellman, Chairman & Chief Executive Officer of Branded Cities. “Our alliance with BlueMedia will allow us to streamline our approach to this growing and influential marketplace, putting our premium assets directly in front of decision makers in China.”
“As the leading digital and intelligent marketing company in China, the continued expansion of our overseas OOH services is a natural step,” says Jiao Li, VP of BlueMedia and General Manager of Overseas Business. “Our primary goal is to assist Chinese brands in succeeding worldwide. We must provide our clients with access to the most desirable #OOH locations without hassle or confusion to achieve that goal. Our new alliance with Branded Cities will supply BlueMedia with that ability in North America in unparalleled fashion.”
“As digital Out-of-Home continues to grow, the barriers that foreign advertisers face in delivering content to publishers like Branded Cities will lessen, leading to a stronger desire from these brands to be in top-tier markets on premium inventory,” says Denise Levine, Chief Revenue Officer of Branded Cities. “By working with BlueMedia, we will be able to capitalize on this and drive more growth for the industry.”
About Branded Cities
Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Vancouver, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, Yonge – Dundas Square and Canada’s leading shopping centers. visit: brandedcities.com
About BlueMedia
BlueMedia is a strategic business segment of BlueFocus that focuses on intelligent marketing and digital advertising. Headquartered in Beijing, China, BlueMedia provides its clients with integrated marketing solutions, including domestic brand marketing, performance marketing, and overseas marketing.
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