Out of Home half-year results for 2025
The Out of Home (OOH) industry today announced half-year net media revenue of $697.3 million, up 17.86% from $591.7 million* for the same period in 2024.
Half-year net media revenue category figures are provided from 2024 to capture the growth of the industry, including OMA membership up to July 2025:
Category figures 2025^:
| · Roadside Billboards (over and under 25 square meters) | $294.9 million |
| · Roadside Other (street furniture, bus/tram externals, small format) |
$150.1 million |
| · Transport (including airports) | $104.4 million |
| · ^^Retail, Lifestyle and Other | $147.9 million |
Category figures 2024^:
| · Roadside Billboards (over and under 25 square meters) | $ 253.1 million |
| · Roadside Other (street furniture, bus/tram externals, small format) |
$ 131.9 million |
| · Transport (including airports) | $ 76.8 million |
| · ^^Retail, Lifestyle and Other | $ 129.9 million |
Digital Out of Home (DOOH) revenue now accounts for 76.1% of total net media revenue year-to-date, an increase from last year’s 74.4% for the same period.
*Previously released revenue figures have been adjusted to reflect changes in the OMA membership up to July 2025.
^ Figures may not add to the total due to rounding.
^^ Reported in this category are: shopping center panels, as well as all place-based digital signs, including office media – covering signs in lifts and office buildings, cafe panels, and digital screens in doctors’ surgeries and medical centers.
The Outdoor Media Association (OMA) estimates that it represents approximately 95 per cent of the Out of Home (OOH) industry in Australia. Figures provided in this media release are net figures (exclusive of commission, production and installation). Figures represent advertiser campaigns posted in each quarter. Figures also include all direct sales, estimated at 10% of total bookings.
About the OMA
The OMA is the peak industry body that represents most of Australia’s Outdoor Media Owners and Suppliers, and some Asset Owners.
The OMA operates nationally and, before July 2005, traded as the Outdoor Advertising Association of Australia (OAAA). It was first incorporated in 1939.
The OMA’s charter is to serve its members by promoting the OOH industry and developing constructive relations with its primary stakeholders.
Its core functions are Marketing and Research (including audience measurement), Government Relations and Regulatory Affairs, Media Relations, and Member Services.
The OMA is governed by a Board of Directors, which is elected by the membership. Members of the OMA adhere to a Code of Ethics and abide by the regulatory frameworks in which they operate.
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