We’ll make sure your message gets to Santa before the sleigh takes off
OOH Today’s Stat of the Week: Are You Reaching “Santa”?
– Powered by StreetMetrics
The Stat: In the Denver market, the median percentage of stationary inventory that the Parents of Young Children audience is exposed to is .31%.
The Insight: Audience insights bring clarity to any Out-of-Home campaign. A broad approach often misses the mark, depending on who you want to reach.
We analyzed two weeks in Denver to see how much inventory reaches specific audiences. OOH is a mass-reach medium, but not every board reaches every demographic equally.
This matters right now for one specific group. We call them Parents of Young Children, but in December, you probably know them better as Santa 🎅🏼
Holiday shopping is in its final sprint. This demographic is active. They buy the toys, plan the holiday experiences, and drive the seasonal economy. Yet our data shows they typically see only a specific subset of inventory. The median is just .31%.
How Does This Compare? Santa is actually more complex to find than many other audiences in the same market.
- Pharmacy Shoppers see a median of .34% of inventory.
- Night Lifers and Wine Drinkers both see .33%.
These audiences see nearly 10% more inventory than parents of young children. This proves why selecting the right locations delivers value. You cannot just buy the Denver market. You need to purchase the specific parts of Denver where your audience actually moves.
The Takeaway: If your campaign targets holiday shoppers, you need confidence that your ads are on the units they actually see. That accuracy is the difference between a nice campaign and one that drives results. StreetMetrics empowers advertisers to identify precisely which inventory reaches these key decision makers. We’ll make sure your message gets to Santa before the sleigh takes off.
Caveat: Data based on a 2-week analysis of Stationary inventory in the Denver market.
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