Gay Dating App ARCHER Shows the Sexy Side of Consent in Provocative Pride Month Campaign
A new brand campaign for ARCHER, the dating app for gay and queer men. The new effort tackles a problem that has become an unfortunate symbol of gay dating apps: unsolicited dick pics.
In conversations with real gay and queer daters, the company is hearing a lot of the same sentiment, including complaints about the lack of verified face pics on user accounts and not wanting to receive often jarring NSFW photos without consent.
That’s why ARCHER not only requires every profile to be selfie-verified with a face pic, but also – when a user is sent a pic that may contain nudity on the app, ARCHER will blur it and warn users before they decide to open it. From there, it’s the user’s choice whether to tap the photo to view it or ignore it. Either way, if the photo or the profile ever crosses the line, users can block the sender at any time.
Enter Solicited D*cks, a new campaign that highlights the sexy side of consent, highlighting how Archer’s safety features empowers users to only see the dick pics they want to see. Launched in partnership with full-service, independent advertising agency Tombras, Solicited D*cks will be published across digital and social channels, and includes billboards and wild postings across New York City neighborhoods (Chelsea, Hell’s Kitchen, Williamsburg, etc.) with messages like, “Do we use a dick filter? Yes, yes we do,” and “Working tirelessly to weed out the dicks you don’t want from the ones you do.”
In addition to the billboards and wild postings, ARCHER is sending Solicited D*cks posters to bars and events across the country in Boston, Chicago, Dallas, Fire Island, Houston, Los Angeles, Miami, Nashville, New York, San Francisco and Washington D.C.
- Advertisement -
Those pictures look fake and photoshopped.
Hollander, I initially thought the same. Upon closer inspection, imperfections in the posters were detected verifying they were real. The larger poster has a few wrinkles visible in the original submitted photos under extreme closeup. The wild postings show slight wrinkles and very visible brush marks under tight close up. We aim to verify authenticity of a campaign by insisting on actual photos and not photoshop campaigns.
These photos worked out to be of the real OOH. I am glad I am not the only one who appreciates and insist on actual photos. Great comment. thank you for the comment.
[…] ARCHER Shows the Sexy Side of Consent in OOH Campaign […]